Operation Mockingbird: How Much Can the Government Influence the Media?
In the early years of the Cold War, a secret American project called “Operation Mockingbird” began. This was a program intent on buying the influence of all major media outlets by recruiting and paying off news organizations and journalists. These men and women of the advertising world basically became … Read more
The Future of PR in a Digital World
Like it or not, the face of public relations has changed. In this increasingly digital world, PR is no longer about spreading your message to the passive, reactive public. Our audience is now more active than ever – even participating in our message – and companies that push against this are falling … Read more
Reaching the “Unreachable” Audience
“I know we’re selling countless NASCAR pins to our southern blue collar base,” you say to yourself one day, “but I feel like we’re growing stagnant. How can we reach the rest of America with our fine product? I especially want to reach the hipsters in San Francisco.”
Thus begins one of the toughest challenge… Read more
Training New Recruits
You can’t work on the same campaign forever. Even if you work at the same company and deal with one company your entire tenure there, at some point you’ll have to hand over the reins. And more than likely that day will come before you retire.
Whenever that day is, you’ll have to train a new recruit. While you may … Read more
Spin Techniques You’ve Never Noticed Before
It almost seems like we’ve become accustomed to the various and sundry techniques of spin companies try in the media. If there’s a disaster we’re all looking how they’ll try to either recover or turn the news into something somewhat positive. When it comes and it’s obvious, we usually just laugh it off.
Som… Read more
3 Reasons Why You Should Write a White Paper
It’s one of the lesser used PR tactics out there currently, but writing a white paper for your company’s product can do wonders for your business. I suspect the reason it’s so rare now is because they take time and energy to produce. Plus, it takes a mixture of creativity and raw know-how to make a proper white … Read more
5 Reasons PR Will Never Die
With many companies taking on their own social media and PR duties these days, is there still a need for public relations experts? Can PR stand the test of time or is just another phase of advertising? There are several reasons why PR is safe and sound and will continue to be so for years to come.
1. All About Rel… Read more
5 Ways to Lose the Trust of Your Customers
What is the underlying purpose of all the PR work you’re doing? Why are you spending all of this time and money? Yes, it’s inevitably to bring in more business, but you accomplish this through building relationships. So all the public relations work you do — it’s to get people to like and… Read more
Dealing With the Media During a Crisis
Oh man. You just off the phone with your boss and are seriously flipping out. She told you one of the company’s warehouses went up in flames and the cause is a little suspect. There might even be some foul play involved. Worse, several employees were hurt in the fire, though thankfully none were killed.
Even a… Read more
What’s your PR “Jumping Off Point?”
Every journey begins with a single step. It’s best to start at the beginning. Every rose has its thorn.
Ok, the last one didn’t work, but there a bunch of platitudes about the beginnings of a journey or quest. Your PR campaign is no different. No matter what your goal is, there’s one aspect of the campaign that… Read more