PR Fuel: Press Release News, Resources & Public Relations Tips - Page 51 of 95

Should You Hire a PR Agency or Build an In-House Team?

August 23 2012

As you continue to grow your business, you’re going to find that all the different hats you’re wearing are weighing you down to the point that something has to give. That means you’re going to have to find people to whom you can delegate responsibilities. In most cases, you will need someone to take over the P… Read more

A Simple Guide to Asking the Media to Run a Correction

August 22 2012

You Can Ask for a Correction

Congratulations! Your company got some media coverage. Maybe you’re featured on a popular industry blog, or maybe you even got your story in print in your local newspaper or in a magazine. But wait a second. What’s that? Did they spell your name wrong? Or wait … did they really get … Read more

Using Twitter for Crisis Communications

August 21 2012

I’m crossing my fingers in hopes that you and your business never have to face a crisis. However, I can’t promise that these positive vibes I’m sending you will do you much good. With that in mind, I’m also going to give you a piece of advice: have a plan in place for how you will respond should a product fail, a pu… Read more

Case Study of a Successful Press Release Campaign for an iPhone App

August 17 2012

There are so many apps out in the marketplace right now it’s hard to imagine any of them doing particularly well. However, apps succeed almost every day, even though they may not be blockbusters.

What separates the winners from the hordes of the never-noticed? Often it’s nothing but some good ol’ fashione… Read more

Why Radio Interviews Scare the Hell Out of Most People and What You Can Do About It

August 16 2012

They say most people have a greater fear of public speaking than they do of death. Think about that for a second. People are more afraid of speaking in front of an audience than they are of dying. That’s pretty wild when you really stop to think about it.

Not surprisingly, a lot of people are scared as hell of get… Read more

Simple Tips for Using YouTube for PR

August 14 2012

Video has become more important than ever before to business marketing. Thanks to social video sharing websites, namely YouTube, no longer are we forced to pay big advertising dollars to put commercials on TV. Instead, small businesses can produce their own commercials at a low cost, post them for free o… Read more

How to Win Journalists and Influence the Influencers

August 13 2012

I’ve said it before, and I’ll keep saying it over and over until the day I die. If you want your press release to truly succeed—if you want to set yourself up to have the absolute best chances to reach the masses—then you need to get in good with the journalists. Blindly approaching and soliciting them simply w… Read more

How to Transform Safe, Bland Press Release Quotes into Quotes the Media Will Love

August 10 2012

When it comes to press release writing, there are certain things you need to include that are considered non-negotiables. The title, the contact info, the company summary…the list goes on and on. However, one of the most important pieces to the puzzle that we don’t often mention is the quote. Bottom line, … Read more

Oops! The Writing Mistakes in Your Last Press Release

August 02 2012

It can be frustrating when a press release you’re particularly excited about goes absolutely nowhere. But even if you’ve gone over the writing several times there are a few mistakes you’ve probably missed and that’s what kept it from getting picked up. Instead of getting mad or frustrated, let’s take a lo… Read more

The Press Release Is Not Dead – A Reflection on Press Releases in the Social Web Times

July 26 2012

There are now several billion media channels for PR freelancers and agencies to use to promote companies, charities and events. With new channels popping up every day, even seasoned professionals can find it bewildering, while for small firms trying to gain exposure can be a time consuming and frustrat… Read more