PR Fuel: Press Release News, Resources & Public Relations Tips - Page 52 of 95

You have an awesome pitch, and now it’s time to send it by email to the reporter of your choosing. And while you probably thought composing the pitch was the hardest part, the truth is that you still have one of the largest challenges ahead — getting the reporter to open your email. How can you guarantee that th… Read more

In all the different ways you can break down a marketing campaign to its core, one that can greatly divide your customers is deciding whether to focus on the costs of your product or the potential benefits of buying it. People are naturally going to be interested in both of these, but whichever one you choose … Read more

Reaching older folks on social media almost sounds like an oxymoron. After all, Facespace and Twitterbook are all for the whippersnappers, right? The older generations are out in their gardens while they knit sweaters.

Well, that isn’t so, and hasn’t been true in a long time. Many older people have been o… Read more

You sent your press release. Now what? Do you sit and wait, hoping the journalist takes notice? Or do you follow up and risk getting on their nerves in order to gain recognition? To help you make that grand decision, I’ve composed the dos and don’ts of following up:

Do … follow up by phone. If you’ve neve… Read more

Emailing your pitch to a reporter? Make sure you follow these simple rules of etiquette:

1. Quit with the caps in the subject line. Trying to show excitement in the subject line? Let me assure you that using all caps is not the way to do it. Let’s forget the whole idea that caps are considered yelling in the

I’ve blogged extensively on how to use social media for PR purposes. And pretty much every single one of these posts has focused on Facebook and its kid brother, Twitter. However, that leaves LinkedIn — a business social media giant — completely out of the equation.

So without further ado, I’… Read more

Building your brand is about increasing its value in the eyes of the consumer. The more valuable your brand is perceived to be, the more customers will be willing to pay for your products and services, the more loyal they will be to your brand, and the less valuable your competitors’ brands will appear by com… Read more

The media can prove a great outlet for free press for your small business, as you have probably come to realize from reading this blog. A well written, well targeted press release can get you the publicity you require to get eyes to turn your direction and get your products moving. However, when something go… Read more

To make Twitter work for your company, you have to Tweet consistently. But sometimes this can prove challenging as you aren’t really sure what to share. Here are a ton of ideas to get you going:

1. An interesting article you just came across. Two things worth pointing out here: first, the number one thin

While you might consider social media to be the most useful method to get free press for your app, that’s not necessarily the case. A well written, highly targeted press release can grab the attention of both the traditional media (newspapers, magazines) and not-so traditional media (bloggers, ezines)… Read more