We’ve all seen it – the business that makes a desperate grab to expand its customer base with some crazy tactic that explodes in their face. You can see it coming, and most likely they can too, but they feel like there’s no avenue left to them. Once you get tired of selling to the same people and want to expand, it… Read more
It’s no big secret that print journalism isn’t doing so great right now. With 24 hour news stations, the Internet, and even online versions of their own editions, newspapers and magazines are looking for ways to stay relevant in an increasingly electronic world.… Read more
Public relations is all about communication. These days, there are more ways to communicate with your audience — whether it be the media or customers — than ever before. One highly effective way to communicate is through video.… Read more
Sometimes, you need to pick up the phone to talk to a journalist. Maybe you want to follow up on a press release you sent them, or maybe you need to get in touch with them quickly to retract a press release you sent too early or to correct some information you gave them.… Read more
Apostrophes are tricky things for many people. I see them misused all the time, in blog posts, press releases, marketing materials, etc. And while you might think a misused apostrophe is nothing to call the grammar police over, I beg to differ. Misusing an apostrophe can change the meaning of words and an e… Read more
By now, you probably already know about the SEO benefits of press release distribution. Placing links in your press release that point back to your website can be helpful in boosting your search engine rankings (even though it shouldn’t be the only link building tactic you use).… Read more
Fun facts: It’s estimated by the Fantasy Sports Trade Association that upwards of 34 million people are playing fantasy football this year in the U.S. and Canada. This is up by approximately 60 percent in the last 5 years. In fact, if you are a male, odds are 1 in 5 that you are playing fantasy football. I think … Read more
For some time now, Yelp has led the way in providing useful information to would-be consumers. I can’t tell you how any times I’ve been looking for a place to eat or some form of entertainment and turned to my trusty Yelp app for help. Now having said that, I’ve also become skeptical as of late because of ads lik… Read more
Standing out at your PR internship can open up a slew of career opportunities, but it’s not always easy for interns to get noticed. Simply being a good intern isn’t enough. You have to really work hard if you want to be the intern your boss thinks of when an entry-level position opens up.… Read more
Do you struggle with getting people to read your press releases? Maybe it’s not that the content is bad. Maybe it’s that you’re not presenting the content in a way that’s appealing to your audience’s natural reading tendencies.… Read more