Before you can start pitching bloggers, you need to figure out which bloggers are worth pitching to. Just because someone has a blog in the niche you’re targeting doesn’t necessarily mean you should spend your time building a relationship with them and pitching them. Yes, smaller blogs can still offer g… Read more
Let’s cut to the chase here: NO. The answer is a resounding, 100%, no-BS NO. My reasoning here is simple: press releases are not advertisements. If your press release reads like an advertisement, it will go no place fast. Press releases are bits of news that others will hopefully use to create a compelling s… Read more
In most cases, you’ll probably find media interviews to be a pleasant experience. The average business doesn’t find itself plagued with controversy, so the chances of you being blindsided by a reporter probably aren’t all that great.… Read more
Every time you write and send an email to a reporter, there’s a purpose behind it. Every email has certain things that you want it to achieve. And how effectively you’re able to achieve those things determines how successful your PR efforts will be.… Read more
Communicating effectively with your employees is essential to creating a happy, productive workplace. When you communicate well with your employees, you can build good relationships with them, and when you do that, you can:… Read more
Aren’t you tired of seeing your competitors getting all the ink? Doesn’t it get old seeing someone else in your industry giving an expert quote when you’re just as qualified (or maybe even more qualified) to give a quote? Do you feel like you’re banging your head against a wall trying to get the media to notic… Read more
Humans are a funny bunch. Just when you think you have them figured out, they do something completely unexpected. It’s one of the reasons why running a business can be difficult – just when you have a solid plan, your customers throw several monkey wrenches in the gears.… Read more
Press releases may have a “classic” feel to them since they’ve been around so long, but they go through trends just like anything else does. And while you may not be aware of it, the basic press release is changing all the time.… Read more
Are you having a blah day? Struggling to find the motivation to get started on your work? We all have these days. You wake up in the morning, ready to tackle the day, but after that first cup of coffee you just stare blankly at your computer screen.… Read more
You’re scouring the Internet for fun when you stumble across a mysterious message post. Somebody found a weird website and they can’t figure out what to make it. You click and find yourself similarly baffled.… Read more