PR Fuel: Press Release News, Resources & Public Relations Tips - Page 9 of 94

How Many Words Should a Press Release Contain?

A typical press release should be concise and to the point. Generally, it should be:

1. About 300-500 words long
2. One page or less when printed

This length is usually sufficient to:

1. Cover the essential information (who, what, when, where, why, and how)
2. Include a b

In 2022, there were more than 300,000 press releases. When you’re writing a book, it’s important to consider how your target audience will access the final product. You can’t become one of the most successful authors without a well-planned book promotion.

Famous authors use press r… Read more

What is a Dateline?

In the context of a press release, a “dateline” refers to the line at the beginning of the article that indicates where and when the information was reported. It typically consists of the city, often followed by the state or country, and then the date. The dateline provides … Read more

In our blistering-fast online world, people have less patience than ever before. In just a handful of seconds, they form a lasting first impression of your business that may be very difficult to change. In fact, science has determined about how long you have to make that impression: seven seconds.

One of t… Read more

Did you know that journalists open only 3 percent of all pitches?

If you want to control the story of your brand, you’re going to need news outlets and journalistic sources to tell a story that aligns with your values. But how can you control what a journalist says if they never open your message in the f… Read more

When you write a press release, you’re going to need to come up with a headline for it. If possible, you should try to include the words “show,” “reveal,” and/or “allow” in it.

According to a recent study, using these words in the headline of a press release wi… Read more

With 31% of the population spending most of their time online, you need to present the best version of yourself or your company online. If you’ve been involved in a controversial situation, however, your reputation can plummet in a hurry. As a result, you may be forced to do some damage control.

Int… Read more

Are you looking for ways to connect with new clients and customers? One important approach to consider is experiential marketing. By giving people ways to actively engage with your brand, you tap into the emotional response that can build trust and loyalty.

Hosting an event is an easy way to offer your tar… Read more

Statistics reveal that branding consistency can raise a small business’s revenue by 20%. In fact, 85% of organizations have their brand guidelines readily available.

If you want to grow your business, you need to build a brand. Building a brand is much simpler than you realize if you stay consistent.

He… Read more

In December of 2022, Southwest Airlines shut down nearly 100% of flights, leaving customers angry and confused.

This company damaged its reputation within one day and lost many long-term customers. There are many contributing components to a reputation, and as a business owner, you need to understand … Read more