Did you know that over 80% of consumers say they trust recommendations from journalists more than advertising? That’s just one reason why a strong PR campaign is essential for any business that wants to build credibility and attract customers.
Over 60% of consumers are more likely to make purchas… Read more
Did you know that a well-crafted press release can generate up to 10 times more media coverage than traditional advertising? That’s just one reason why savvy businesses turn to professional press release writing services to get their message heard.
One of the top three challenges marketers now f… Read more
In late February of 2022, an ad for Applebee’s with a twerking cowboy played alongside a CNN news coverage of the Ukraine/Russia war. Netizens were outraged by the juxtaposition and took to Twitter to complain. A clip of the mistake racked up over 3.6 million views and Applebee’s pulled its a… Read more
In the fast-paced world of public relations and media communications, crafting a compelling press release is only half the battle. The true challenge lies in ensuring your carefully crafted message reaches and resonates with its intended audience.
This comprehensive guide will walk you through the i… Read more
Are you struggling to figure out how to improve your small business branding? Don’t worry, because you aren’t alone. More than half of marketers (61%) say they struggle to generate leads.
Running a business isn’t easy. It can take some time to grow and become identifiable to your audi… Read more
No matter what products or services you sell, your business’s reputation matters. Good or bad PR can affect how potential customers see your brand. That’s why it’s so important to manage a bad PR crisis in a sensible way.
Even industry leaders recognize that proper crisis managemen… Read more
A major source of customers’ willingness to pay more for a product depends on brand awareness. Nearly half of Americans recently polled said they would pay more for a product made by a trusted brand. Is your company looking for effective ways to increase brand awareness?
Growing a brand requires f… Read more
Developing a comprehensive digital marketing strategy is key to the success of your business. Unfortunately, 37% of companies don’t have a digital marketing strategy in place. A digital marketing strategy can encompass multiple initiatives, such as social media marketing, paid advertising … Read more
Are you interested in getting immediate exposure, building trust and authority, and increasing your sales potential? If so, you should consider writing a press release.
This is a great way to share news about your business. But if you want to ensure that they are seen by as many people as possible, you… Read more
According to the prominent legal services website, LegalZoom press releases remain one of the best ways to promote your company.
In today’s world where we’re constantly bombarded with media, your brand has to find a way to stand out. The evergreen press release is still the ideal way to gain … Read more