Public Relations Basics: Mastering the Television Interview Process
During my first television interview, the producer had one piece of advice for me: Don’t use profanity. During my second television interview, the producer had another piece of advice for me: Be controversial. Public relations consultants should take both of pieces of advice to heart. But there… Read more
Note to PR Pros: Keep Your Key Messages Consistent
Consistency in public relations is important. Public relations consultants and corporate executives are often told to “stay on message” and not to stray from a script. Companies and organizations put an enormous amount of time and energy into hammering home a consistent key messages, be … Read more
Public Relations in a Political Crisis
I have one friend from the country of Georgia, and we were talking on the phone when President Mikheil Saakashvili of Georgia appeared on NBC News to discuss the recent Georgian crisis. Saakashvili compared Russia’s current actions to those of its predecessor, the Soviet Union, in 1956 in Hungary … Read more
Comcast sCares: Scenes from the Trenches in the Battle with Wretched Combastic Service
This isn’t broadband. This is war.
Comcast uses the phrase “Comcast Cares” but my experience with the company seems to show they care only up to a point. If, like the majority of users, you get cable installation and it works, that’s great. Comcast really cares about these custo… Read more
Public Relations Basics: Avoiding Press Leaks and Fixing Mistakes
In the world of public relations, press leaks can be damaging affairs. Sensitive internal information being sent to journalists can wreck a company’s reputation, cost it customers or clients, or even land it in legal hot water. But how can public relations consultants prevent press leaks, or at l… Read more
Preparing for a Television Interview
Recently I appeared live on national television. (Well, it was actually cable, but that’s national now.) Using my experience as an example, this installment of PR Fuel discusses the pros and cons of television-based public relations. Hopefully you’ll be able to take away some tips about h… Read more
Blurring the Line Between Public Relations and Customer Service
My friends think I’m strange when I tell them that the best way to solve a problem is to call someone who works in public relations. As a consumer, I’ve learned that PR people usually take their company’s customer service seriously. When traditional dispute resolution fails, a call or … Read more
Setting Public Relations Objectives
A successful public relations strategy depends on well-planned objectives. However, it takes more than just good public relations skills to plan good objectives. Here are some tips for setting effective public relations and marketing objectives.
1.) Be specific.
Perhaps the biggest mistake made by … Read more
The PR Fuel Mailbag: Employee Blackmail, Public Relations Disasters, and More Fun
It’s time for another dip into the PR Fuel mailbag. This time we answer some questions from PR Fuel readers, including public relations professionals, who are dealing with some serious issues: a threatening ex-employee, a shaky merger, a recalcitrant journalist, and a strange resume request. A… Read more
Optimizing Your Web Site for the Blind
Online assistive technologies for the blind continue to evolve. Where people with low vision use screen magnification software to aid them in using web sites, the blind use screen readers. One of the most common-and free-screen readers is called JAWS. This software introduces each page to the listener … Read more