PR Fuel: Press Release News, Resources & Public Relations Tips - Page 82 of 94

For public relations professionals, preserving a client’s privacy can be difficult when you’re also trying to cater to the needs of your press contacts. Recently, my employer changed its guidelines regarding how much access clients will have to our products.… Read more

August is supposed to be a slow month for me, one where I catch up on long-term projects that I’ve managed to ignore for several turns of the calendar. This past August I was interviewed on television four times, a public relations coup. The four interviews — on Bloomberg TV, the BBC, CNBC and CN… Read more

Recently, I was transcribing a very casual media interview; it was an amiable chat, even when the questions got tough. Listening to the tape, I was struck by my constant “um’s” and “ah’s.” I came to the interview well-prepared, and I still sometimes sounded as if I … Read more

When it was released in 2005, the Dreamworks film “Just Like Heaven” got mixed reviews but did pretty well at the box office, debuting at No. 1 with a first week haul of more than $16.4 million. Dreamworks’ budget for the movie, however, was called into question; the public relations st… Read more

Presenting yourself–or someone in your organization–as an expert can be a critical aspect of your public relations strategy. However, there are some fields where just about anyone can say they’re an “expert”–or worse, a “consultant.” The media… Read more

Bernetta writes:

I’m old and new in the business. That is, I was in the business for a long time and have been away from PR for more than seven years. I believe folks are emailing press releases today rather than snail-mailing them. Is that correct? And if I don’t have the budget to use your servic… Read more

How to Shine in Media Interviews

Your press release did its job. A reporter calls and wants to talk about your business. Now what? You need to build a relationship with the reporter, and the primary way you’re going to do so is through  a media interview.

Reporters interviews to gather information an… Read more

A politician gets asked about abortion and the answer somehow comes back to education. They’re asked about tax reform and the answer relates to education. Foreign policy is inexplicably linked to, you guessed it, education. What’s going on here? The politicians are using messaging point… Read more

Recently I attended an interesting investment conference at Columbia University. The occasion brought together some of the world’s most respected money managers and financial industry professionals. I marveled at the fact that men and women who represented over $100 billion stood on stage at … Read more

Small or large, all companies hunger for feature stories highlighting the positive elements of their businesses. Feature stories in newspapers or magazines make for great calling cards when trying to close a deal, hire employees, attract investors, and draw consumers, clients, or customers. Gettin… Read more