Every single day, the average newswire service publishes anywhere from 500 to 1,000 press releases. These press releases are used to tout everything from new products to changes within a company’s structure.
Whenever possible, your company should take full advantage of the power of press rele… Read more
About 65% of marketers struggle with creating engaging or Google-loved content. Meanwhile, businesses with blogs generate 126% higher lead growth than brands without blogs. About 70% of US companies actively invest in content marketing.
As a ghostwriter, you can offer your services to help business… Read more
Writing a book or a paper can be one of the most difficult things somebody does in their life. It takes a lot of time and a lot of effort. The worst part is that some authors do not know if anybody is even going to end up reading what they wrote.
There is good reason to be concerned about that. There are over four mill… Read more
Did you know that there are over 56,000 PR lists out there in the United States?
If you are trying to get on a PR list to make a PR deal, then you better get networking soon!
There are so many reasons that you may want to get on the PR list. From journalists trying to spread the word about news through different pres… Read more
About 72% of marketers use content marketing to educate their audiences. Costing 62% less than outbound marketing, content marketing generates three times as many leads. Over 80% of marketers say content is now a core business strategy.
With 83% of marketers prioritizing quality over quantity, per… Read more
A typical press release should be concise and to the point. Generally, it should be:
This length is usually sufficient to:
In 2022, there were more than 300,000 press releases. When you’re writing a book, it’s important to consider how your target audience will access the final product. You can’t become one of the most successful authors without a well-planned book promotion.
Famous authors use press r… Read more
What is a Dateline?
In the context of a press release, a “dateline” refers to the line at the beginning of the article that indicates where and when the information was reported. It typically consists of the city, often followed by the state or country, and then the date. The dateline provides … Read more
In our blistering-fast online world, people have less patience than ever before. In just a handful of seconds, they form a lasting first impression of your business that may be very difficult to change. In fact, science has determined about how long you have to make that impression: seven seconds.
One of t… Read more
Did you know that journalists open only 3 percent of all pitches?
If you want to control the story of your brand, you’re going to need news outlets and journalistic sources to tell a story that aligns with your values. But how can you control what a journalist says if they never open your message in the f… Read more