No matter what products or services you sell, your business’s reputation matters. Good or bad PR can affect how potential customers see your brand. That’s why it’s so important to manage a bad PR crisis in a sensible way.
Even industry leaders recognize that proper crisis managemen… Read more
A major source of customers’ willingness to pay more for a product depends on brand awareness. Nearly half of Americans recently polled said they would pay more for a product made by a trusted brand. Is your company looking for effective ways to increase brand awareness?
Growing a brand requires f… Read more
Developing a comprehensive digital marketing strategy is key to the success of your business. Unfortunately, 37% of companies don’t have a digital marketing strategy in place. A digital marketing strategy can encompass multiple initiatives, such as social media marketing, paid advertising … Read more
Are you interested in getting immediate exposure, building trust and authority, and increasing your sales potential? If so, you should consider writing a press release.
This is a great way to share news about your business. But if you want to ensure that they are seen by as many people as possible, you… Read more
According to the prominent legal services website, LegalZoom press releases remain one of the best ways to promote your company.
In today’s world where we’re constantly bombarded with media, your brand has to find a way to stand out. The evergreen press release is still the ideal way to gain … Read more
The press release turned 116 this year. In October 1906, a man named Ivy Lee was the very first person to issue a press release. Today, many public relations (PR) specialists consider Lee to be the founder of modern PR.
In its most basic form, a press release is an official statement from an organization to me… Read more
Did you know that around ninety-five percent of all product launches end up failing?
If you try to plan a product launch without implementing the most effective launch strategies, it is possible that you will not be successful. This is why it is a good idea to prepare as far in advance as possible.
Regardles… Read more
About 46% of consumers will pay more for trusted brands. The more they recognize, appreciate, and believe in your business, the more they’ll buy!
In fact, one loyal customer is worth 10 one-time customers. A 2% increase in customer retention reduces costs by 10%. With a strong company image, you ca… Read more
You’ve just crafted a compelling press release, but why limit its reach? By turning it into a blog post, you can maximize its impact and engage a broader audience.
You might wonder if it’s worth the effort to repurpose your press release as a bl… Read more
Only 14% of businesses sent between 50-100 press releases throughout the year. This means they understand there’s hidden magic in making press releases a routine part of your consumer outreach efforts.
Are you considering revamping the way you write company press releases, but you need help fig… Read more