PR Fuel: Press Release News, Resources & Public Relations Tips - Page 43 of 95

If you want to get the word out about your nonprofit, you need to have a strong public relations strategy. Good PR is what will help you spread the word about your cause, attract more activists, build trust with donors, and keep your organization growing so you can continue to do what you do best.

Before you st… Read more

When the topic of getting media coverage comes up, we spend all of our time talking about how to get said coverage, as if that’s the only thing you need to do. But the truth is that once you land that media coverage you so desire, your job isn’t over. It’s not time to sit back and celebrate yet. You still have some w… Read more

Many people believe that you should take advantage of every media interview you’re offered. They say that if there’s a chance to get your name out there, you do it.

I disagree.

Not every media interview opportunity is worth accepting. I’m of the belief that it’s best to be selective and to weigh the pros and c… Read more

It stands to reason that if you want to get press for your company you shouldn’t piss off the people who can give it to you. Media relations is an incredibly important component of getting publicity, and unfortunately, it’s a component that a lot of people mishandle. Too many time, overly eager business peo… Read more

Would you believe me if I said the boilerplate was one of the most important parts of your press release? Think about it – this is the chunk of text that gets used time and time again in every press release you send out. When you’re distributing press releases on a regular basis, that means your boilerplate is g… Read more

Have you heard of the “nuclear option?” It’s whatever option is available to you that you hope will blow up like crazy, but you want to save until a last resort. In other words, you have a tactic you know will work on a large scale, but may have other consequences; hence your hesitation to actually use it.

In pol… Read more

Do you ever feel like success is running away from you? I know I occasionally feel like true success is just out of reach. This is usually a result of setting my goals way too high and not knowing what I want at the time. When I re-evaluate what I’m actually reaching for suddenly I realize just how well I’m really … Read more

Generally, when people think of public relations, at some point a newspaper will flash in their mind. That’s because for most people two things are true: newspapers are a thing that exists, and written press releases – designed for print media – are a big way in which companies spread news regarding their r… Read more

Well, it finally happened. The dreaded day when you wake up and realize those 10,000 emails in your inbox means you’re going to have a very bad day…week…month. You or another member of your team posted something online or your company ran a commercial and now thousands of people are clamoring for your head. … Read more

A friend of mine is a movie aficionado, so much so that he started a movie review website. He’s one of those film buffs that can’t just tell you if a movie is “good” or “bad.” If you ask him, you better be prepared to sit down for a while and have a working idea of film theory.

After many hours of discussion with him, … Read more