Newsrooms in the U.S. saw an estimated 88,000 employees in 2019 — a number that only continues to fall as media outlets across the country grapple with declining readership and pandemic-related budget cuts.… Read more
In an age where information is distributed across the globe in the time it takes to click a button, it’s imperative that you understand and practice public relations. Public relations is the key to developing and maintaining a good front-end appearance and relationship with your clients. … Read more
Public relations is a continuously growing industry with over 230,000 people working as public relations specialists. Why is this field so vast?
Developing a successful PR campaign isn’t a simple or speedy process. It requires careful planning, research, and investments. More and more compan… Read more
People want to learn who you are, what you do, and why you should care. Without enough information, consumers could turn away. How you market your business could make all the difference.
Learning how to write a news release is an essential part of your marketing plan. Otherwise, you might fail to expand yo… Read more
Imagine you’re a successful, seven-figure business owner. You spend your days working on your business and managing your team of employees.
It sounds like a dream life, but it takes work to get there. From marketing and sales to media distribution, you need to build your business first.
Keep readi… Read more
The standard press release format was once used only by media outlets. But the press release has had a resurgence of importance.… Read more
Would you want your company news to be released with a booming trumpet fanfare or a lonely whimper on a cymbal? The press release can be the text equivalent of both, turning your company into a household name or resigning it to the also-rans of history.
Every once in awhile, your small business has some exciting news to share. This could be an event targeting your current and potential customers. Or you’re making improved changes to your products or services.
You’re staring at your computer screen wondering what to write. The blinking cursor seems to mock you as your mind consistently draws a blank. And your boss wants you to turn in your copy in the next few hours. But no matter what you do, you can’t seem to write. The words might naturally come to yo… Read more
You have a company announcement or a new collaboration or product you are selling. One of the best ways to get that information out there is to send out a press release. But what is a press release?