Press releases are an efficient way for a business of any size to get information about a new company announcement, product, or any other piece of exciting news out to the media. Blasting out a release to media will help your company get wider exposure as editors write about your product. 

If you’re n… Read more

If you have an upcoming product announcement, interview opportunities with members of your company, or something you think is really captivating that you want the media to write about, a media pitch may be something you want to consider. 

Writing a press release might have been the first thing you though… Read more

Want to write a press release that secures readers’ attention?

A study published in 2019 suggests that people’s attention span is becoming shorter. Excess device usage, apps, and media can make it difficult to maintain a user’s attention.

If you want readers to absorb the important … Read more

Did you know that the median number of clicks a press release gets is zero? This is extremely disheartening for those of us who spend our time making press releases.

You may think that press releases aren’t as exciting as they once were. But, the real problem is that people don’t understand how … Read more

Is hiring a press release writer worth every cent?

There are a lot of online guides that can help you write a press release yourself. However, there’s no guarantee that it will produce the marketing results you want.
Getting your message across is not enough.

There are a lot of cogs underneath that en… Read more

Why should you try writing press releases and do press releases work for SEO?

A press release is a great way to communicate and promote your company’s events and news. As of now, more than half of the population search for news reports online. 

Press releases for SEO is a strategy to raise your visibil… Read more

Are you looking to promote your business in 2021? 2020 was a tough year for most of us, but it also helped birth many new businesses. 2021 looks to be a bright year ahead for getting the word out there on your business.

One of the best ways to promote your brand is by writing a press release. A press release is a sho… Read more

Writing a good press release isn’t just about the facts. Press releases are important. While they’re intended to release important information and updates to the world, they require more than a bulleted list of facts and figures to be effective. This is where knowing how to write good copy c… Read more

Are you ready for a new and improved year for your business? Welcome to 2021! One of the most important things for any business to handle at the beginning of the new year is building a successful PR strategy. Even if you already have a PR strategy in place, you should consider making a new PR strategy or revampi… Read more

Want to write a press release, but don’t know how long it should be?

How Long Should A Press Release Be?

Ideally, a press release should be 300-500 words. 400 words is a good target.

Why so short? Because a press release should fit on one page when printed out. If it’s longer than that, journalists tend to get a b… Read more