Everything You Need to Know to Nail Your Media Interview
Media interviews are double-edged swords. On one hand, if you perform well during your interview, you can enjoy the benefits of increased exposure, enhanced credibility, and more future interviews. On the other hand, a poor performance during a media interview can diminish your credibility and damag… Read more
Pay-for-Play PR – Is the Gamble Worth It?
Pay-for-play or pay-for-performance PR is a tempting proposition. It’s akin to lottery and casino come-ons, filled with the promise of winning the big jackpot. Only the jackpot here is landing a story placement in a major media outlet. … Read more
How to Create a Buzz for Your Business
Traditional advertisements and marketing campaigns can only take your business so far. If you want to truly spread the message, you need to create a buzz about your business. After all, what better way to get your name out there than to let your audience do it for you?… Read more
The Dos and Don’ts of Online Viral Marketing
For many, viral marketing is a mystery. When it does happen, you can’t figure out exactly how or why it happened. Because of its mercurial nature, many companies avoid viral marketing campaigns altogether, and that’s a mistake.… Read more
Top 7 Media Relations Mistakes
In your dream world, media relations would probably consist of getting in touch with a news reporter or a blogger, telling them your story, and getting all the coverage you want from them. Unfortunately, the reality is much different. … Read more
How to Handle Negative Blog Comments
In your dream world, thousands of people read your blog every day, and every single reader agrees with your every word. Now, snap back to reality.… Read more
Public Service Announcements (PSAs) as a PR Tool
If you watch TV, listen to the radio or read a newspaper, you have seen and heard a public service announcement (PSA). (The phrase “the more you know” should ring a bell.) … Read more
The Dos and Don’ts of Handling Customer Complaints
The way your company responds to customer complaints goes a long way to shaping how the public perceives you. Just look at my previous post: @Target Customer Service = Fail. … Read more
@Target Customer Service = Fail
At Target, I paid more and got less. … Read more
Top 5 Tips for Writing Killer Press Release Headlines
Without a headline that demands attention, your press release will never have a chance of getting serious exposure. It doesn’t matter if your press release is being sent to editors at the top industry news outlets or if you’re publishing it online yourself, everyone – from editors to … Read more