PR Fuel: Press Release News, Resources & Public Relations Tips - Page 72 of 94

The past several months have not been kind to athletes. This year alone, we’ve already witnessed two major sex scandals from top sports starts. But these guys aren’t the first athletes to find themselves in a PR scandal, and they certainly won’t be the last.… Read more

Editors and reporters receive hundreds of press releases all day long. Every time they look up, another one is in their inbox or on their desk. This means you have a lot of competition. The more press releases that are sent out, the better your story has to be to stand out from the crowd.… Read more

You have a great story to tell. You’ve written up an interesting press release, and you’re hoping to land some serious coverage from the media. What do you do now? Who do you send your press release to?… Read more

With hundreds of millions of blogs crowding the internet, the blogosphere can be a little bit like the Wild, Wild West at times. People say and do whatever they want, and decency and respect are thrown out the window.… Read more

Press Releases and Backgrounders

If you run a business and want to attract attention to your products or services, publishing a press release is a great way to reach your goal. A press release gets your business published by major news outlets so that you can enter a broad audience. But if you really want to g… Read more

Exposure in magazines can be a great way to garner publicity for your organization, though lately there are fewer and fewer of them. Because of this, it’s important that a PR professional use all of her savvy when pitching a story to a magazine. Follow these tips to keep your pitch out of the “ci… Read more

Trust. It’s something you’re always trying to gain … especially in this new online marketplace where customers have a hard time trusting anybody. … Read more

When you’re writing a press release, you’re in a constant battle to create an interesting story that grabs journalists’ attention without using marketing hype or exaggerated claims. To be effective, a press release needs to be unbiased and completely accurate. If a journalist get… Read more

I’m a firm believer in studying the mistakes made by other PR campaigns so you can avoid making them yourself. Forget learning from your own mistakes. That’s too costly. The goal should be to let other people make the mistakes, you learn from them, and you never make mistakes at all. … Read more

You can spend all the time you want writing a plan to build your brand, and you can create marketing materials and advertisements that reflect your branding goals too. But if you don’t train your employees to be ambassadors for your brand, it’ll all be for nothing. See, your brand is more than a … Read more