PR Fuel: Press Release News, Resources & Public Relations Tips - Page 70 of 94

PR pros often find themselves thrust into the spotlight as company spokesperson. For the pro who is accustomed to more behind the scenes work, this new role can be challenging and rife with booby traps. … Read more

As the old saying goes, “You can’t please all of the people all of the time.” But in the age of the Internet, almost all of the people have a forum where, when they’re not pleased, they can complain loudly and proudly. Whether it’s one cranky blogger denouncing your company … Read more

According to some estimates, the average person is flooded with up to 10,000 promotional messages each day. From advertisements to product placement and more, we live in an increasingly noisy marketing environment. For your business, this means finding new, engaging ways to cut through the clutter, s… Read more

In the past, I’ve often talked about using the leaky faucet approach to PR. This tactic demands that you drop a series of newsworthy press releases consistently over time so that the media will eventually pick up one of your stories. The leaky faucet approach requires consistency and a high volume o… Read more

Blog commenting can be an effective PR and marketing technique that offers a wide range of benefits when done properly. Effective blog commenting can help you:… Read more

Have you noticed how at least 90% of press releases are pretty much the exact same? Sure, the company name is different and the buzzwords might vary, but overall, nearly every press release reads the exact same. They’re written in the same style, and there’s really nothing that makes one stan… Read more

If you didn’t cut your teeth in the world of public relations, talking to another PR professional can be like trying to decipher an ancient language.  Study up on this glossary of some of the more obscure PR terms and you’ll be speaking in code with your PR colleagues in no time.… Read more

A strange thing happened during the 1960 presidential debates between candidates John F. Kennedy and Richard Nixon. People who saw the debates on TV thought that the young and handsome Kennedy won, while people who heard the same debates on the radio thought that Nixon had won. Why? … Read more

Over the past 6 months or so, we’ve been privy to 2 of the biggest PR nightmares you can imagine. At the beginning of the year, Toyota was sweating under the spotlight as malfunctioning gas pedals in their vehicles led to several serious auto crashes. The story just kept getting worse and worse, and To… Read more

Most press releases suck. They’re boring, self-indulgent, and written according to the same template everyone else uses for their press releases. One of the most annoying things about the press release template is the boring, lifeless executive quotes it demands. Think about it. When is the las… Read more