This time last year almost the entire country was blanketed by snow, and many people were simply stuck inside their homes or trapped in hotels and airports. While the weather is way more mellow this year, you could still get “snowed in.” That is, your business could!… Read more

Thinking about starting to use press releases as a way to get media coverage? Or perhaps you want to use them for search engine optimization purposes? Either way, we all know how useful they can be. But the thing about them is this: someone has to write them.… Read more

Press releases. We write them in an attempt to capture the interest of overworked journalists. If we do a good enough job (and with a little luck), they’ll pick up the story and run with it.… Read more

As noted a few months ago in our tongue-in-cheek post, networking events can prove pretty ridiculous. Sure, they can be a good place to make valuable connections, but oftentimes, they present you with the same old people time and time again. So how can you make sure you’re attending the right events and no… Read more

Fun fact about me: I had never heard the phrase “throwing someone under the bus” until I was well into my 20s. Somehow that phrase totally escaped me growing up. So naturally I was a little confused – not to mention concerned – when I first encountered it.… Read more

Anyone can make a New Year’s resolution. Heck, we all do, though “losing weight” and “finding more time for community service” quickly fades away once February hits.… Read more

With the New Year upon us, now is a great time to resolve to improve employee relations – the manner in which your organization’s administration interacts with employees. The better you get at employee relations, the happier your staff will be. The happier your staff, the more productive they will … Read more

What is a Headline?

A headline is a short, compelling line of text set at the top of an article, blog post, press release, or any form of written content. It serves as an introduction to the subject matter. Its purpose is to attract the reader’s attention, communicate the essence of the story, and moti… Read more

Are customers not taking you seriously or flat out ignoring you and your message? Then you may have to change tactics when marketing yourself. There’s a lot of noise and buzz out there so you can’t really blame the general public for feeling lost and confused!… Read more

Networking events – place to make good contacts or waste of your time? Honestly, depending on the event and how you approach it, it could be either. But one thing’s for sure. Every event you attend will present you with the same ridiculous cast of characters. Sure they may look a bit different, but the… Read more