Always feel like you’re running to catch up? Public relations is not a field for the unorganized or easily stressed out. When I first started out I wasn’t keen on suddenly cleaning up my act, but it happened in no time flat anyway. If I didn’t learn how to organize my career would’ve gone up in smoke in no time. T… Read more
Most of us have always known that an inextricable link existed between PR and SEO. Earning brand mentions and links from various websites—whether via guest blogging, earned media, etc.—has long been considered to be good for increasing your search engine presence. However, it wasn’t until very recent… Read more
Whether you’re using Kickstarter, Indiegogo, or another crowdfunding website, you need to find ways to get people interested in your project and giving out their hard-earned money. If you don’t, your campaign might fail and your project could fall on its face. … Read more
For years, people have been proclaiming the death of the press release, yet thousands of press releases still get sent out every single day. But when Coca-Cola announced that it was on a mission to “kill the press release,” people started to take notice, and some questioned whether they should follow suit… Read more
I’ve always believed that the better you know a reporter, the more effectively you can pitch them. When you truly understand a reporter’s interests, his or her audience, how he or she likes to be pitched, and other important details, you’re better equipped to create a personalized pitch they’ll notice an… Read more
Crowdfunding only works if you capture your audience’s attention. Like it or not, a video is absolutely the best way to get that attention, no matter what your ultimate project will be.… Read more
I can’t tell you how many stories I hear of clueless CEOs who go out to their PR team and tell them to “make us a viral video.” Not knowing how the web really works, they think it’s as simple as coming up with the most genius idea ever, filming it, and collecting the money from the Internet truck that pulls up to you… Read more
There are many vital parts to a press release. Ideally, you want each and every aspect of the piece to be as amazing as possible, especially when you take into account how difficult it is for yours to get noticed by anyone. … Read more
I don’t get sick a lot, but when I do, it hits me like a ton of bricks. I’m laid up for a few days hacking my brains out and trying to breathe the best I can just hoping it will pass by soon. Recently my bi-annual bout hit me and I was forced to take a week off. Well, I still worked from my bed, but it’s like I was taking sic… Read more
Whether a press release gets printed by all the media outlets you wanted it to or completely tanks, there’s always a sense that there’s nothing else you can do with it. Its purpose has been used up and aside from plopping it up on your website’s “news” page, there’s no reason to keep it around.… Read more