Using a Newswire Service to Distribute a Press Release
So you have a fine press release written, but you don’t know quite what to do with it. You decide to blast an email to your best contacts. You get no response. You pitch some people over the phone, but they’re not interested. So it’s time to go to the newswire or wire.
The beauty of newswire d… Read more
Press Release Tips: Hook Editors with Strong Openings
If you want your press release to get an editor’s attention, you need to get to the point as quickly as possible. Dozens of press releases stream into a newsroom every day. Most of them end up in the trash because an editor simply didn’t have time to read through the whole release to grasp the writ… Read more
Happy Thanks-Valentine’s Day
Mickie Kennedy here. I want to thank my customers this Valentine’s Day for helping make eReleases what it is today.
We launched a new nonprofit press release service for nonprofits called CauseWire: https://www.causewire.com
We’ve doubled staff in the past four months. While much of the … Read more
How Public Relations Can Shape Corporate Culture
Localized cultures often evolve at companies, for better or worse. Most former Enron and WorldCom employees I’ve spoken with say that the corporate cultures at both companies bred the behavior that ultimately resulted in far-reaching scandals.
The common refrain I’ve heard from these e… Read more
Research 101 – Search Engines
Some time ago, I wrote a column about how to conduct public relations research online and why it’s important to do so. Looking back on that column, I see that I was blinded by Google. In retrospect, I did not provide good advice to my readers.
To rectify this transgression, I’ll once again provi… Read more
Six Months of Public Relations Lessons
Looking back on the past six months, I’ve come to the conclusion that I’ve learned more about public relations during the time than any other period in my professional life. Here are ten things I’ve learned about public relations in the last half of the year.
1. If You Let Them, Journali… Read more
Crafting a Hospitable PR Strategy in the Hospitality Industry
In desperate need of a break recently, I decided to check out of my Brooklyn home office and into a Manhattan hotel for a few nights of relaxation. Putting my research skills to work, I spent over a week trying to select the perfect hotel. There were amenities to consider, a location to decide on, and of course… Read more
Careful What You Say – That Interview Could Backfire
I’m one of those strange people who doesn’t have cable or satellite television. One of the nice things about the radio I have is that I’m able to listen to a simulcast of financial news network CNBC, and an added benefit of having no picture is that I get to really concentrate on what̵… Read more
The Importance of Consistent Style Guides for Your Web Site
Design consistency is a must in print communications. But consistent style guides for web sites are as important as they are for an organization’s print publications and advertising materials. In addition to assuring grammatical and syntactical consistency for your web site’s text-ba… Read more
Private PR Versus PR for Public Companies
Private Company PR vs. PR for a Public Company
The difference between doing public relations for a private company and a handling PR for public company is the difference between watching your kid’s little league team and then taking a major league game.
With a public company, the stage is brighter, … Read more