PR Fuel: Press Release News, Resources & Public Relations Tips - Page 85 of 94

No matter the size of your business or organization, there will always be critics. How you respond to these critics — publicly and privately — is very important. Writing a correction letter to a newspaper or magazine is often the easiest (and cheapest) public relations strategy when respon… Read more

What is a brand, anyway? It seems like it is a mysterious “something-or-other” that isn’t marketing, isn’t PR, isn’t advertising. So if we know what it isn’t, shouldn’t we also know what a brand is?

As the branding theorist Jacques Chevron has commented, a … Read more

Every public relations professional dreams of developing a campaign that puts his or her company’s tag line on the lips of the entire world. However, the tried and true rules of continuity, consistency, and even practicality don’t always apply when it comes to international or cross-cult… Read more

It’s no secret eReleases works with newspapers. Many of our subscribing journalists are from newspapers. Many of our customers have received print in local and nationwide newspapers alike. I like newspapers. I still subscribe to my local newspaper, the Baltimore Sun, as well as to the Wall Stree… Read more

These days it seems like everyone I know in the public relations game is looking for a new job. If nothing else, the sheer amount of people I know looking for a change in the public relations industry–I honestly believe that about 50 percent of the PR reps I know are looking to change employers–s… Read more

Over the past decade, I’ve been yelled at by many people, and in many capacities. As a journalist, I had CEOs, public relations consultants, and lawyers heaping verbal abuse on me every week. Every one of those incidents served to remind me that people have different ideas of what is appropriate beh… Read more

Journalists love sound bites. We ask questions explicitly aimed at eliciting snappy, one-sentence comments. We’ve all seen television interviews or press briefings boiled down to a 15-second sound bite. Newspaper and magazine articles tend to have at least one definitive quote you can imagin… Read more

I recently received an interesting email from a PR Fuel reader that serves as an interesting public relations talking-point: “I recently emailed a press release to a newspaper writer and then followed up with a call. The writer said she doesn’t pick up email but was interested because of the … Read more

Recently I started getting emails from college students who had a lot of questions about the public relations industry. Specifically, they wanted to know how to get their first public relations job. During a recent interview with Bill Lessard of PR With Brains, I thought the topic of breaking into the wor… Read more

I recently received a breathless call recently from a former colleague. My friend explained that an entry on Wikipedia concerning his company had been “vandalized” and that the company was scrambling to come up with new copy. Wikipedia is a wonderful resource, a starting point for daily re… Read more