PR Fuel: Press Release News, Resources & Public Relations Tips - Page 83 of 94

Q: I need to send out a press release that includes graphics. But many public relations pros say not to send out press releases as an attachment. What should I do?

A: I’m going to stick with my gut and suggest that you don’t send out the release as an attachment. The reasoning here is simple: 1.) Em… Read more

Surfing the web this morning, I came across an interesting interview on Talking Biz News with Hope Heyman, a senior vice president at Edelman. Heyman has been in the public relations business for more than 25 years and she also worked as a business journalist. The interview touches on a number of facets reg… Read more

If you’ve ever been on a blind date, you know it can be a harrowing experience. You’re thrust into a situation — one you may not even want to be in — and the only information you usually have is second hand. You want to make a good impression — unless you’re trying to get h… Read more

It’s easy for public relations firms to overestimate the impact of media coverage. Unless you land your client on the cover of Time or the front page of the New York Times, it can be disheartening to see how little impact a single piece of media coverage brings. My own history with media coverage is an e… Read more

Before you send out another press release or write your next employee newsletter, ask this question: “Are my company’s communications operating from a detailed plan customized for my clients, employees, and press contacts?” If your answer is no, there’s a communications a… Read more

By now we all know it’s rarely worthwhile to hold up professional athletes as role models. While athletes still rank as popular heroes for kids, we’ve definitely seen a shift in the past decade to more traditional role models — teachers, doctors, etc. But one arena where it is worth loo… Read more

High energy prices, troubled industries, flatlining online advertising growth, and geopolitical concerns are just some of the headwinds the U.S. economy faces these days. One would think that these issues would also impact spending on public relations, but that does not appear to be the case. Good new… Read more

A while back, a friend who works in the public relations industry cornered me with a few questions. The following discussion about public relations and the media takes a little peek into how the two intertwined industries relate to each other.

Q: Would you ever consider moving to the dark side of public rel… Read more

It’s perhaps one of the longest running questions in public relations: How do you deal with a journalist who has an agenda? Some journalists do have agendas; columnists are paid to comment on the news and provide opinion, not just report the news. Even in traditional reporting, sometimes a persona… Read more

During my first television interview, the producer had one piece of advice for me: Don’t use profanity. During my second television interview, the producer had another piece of advice for me: Be controversial. Public relations consultants should take both of pieces of advice to heart. But there… Read more