PR Fuel: Press Release News, Resources & Public Relations Tips - Page 82 of 95

Advice From Public Relations Pros: How to Deal With Difficult Clients

May 19 2009

Recently I’ve received a number of emails from PR Fuel readers offering up insight, advice, and some rather hilarious stories about how tprotecting one’s personal and professional integrity when dealing with frustrating clients. In the public relations industry, advice from peers can … Read more

PR Lessons From Baseball

May 19 2009

Baseball may seem to have little to do with public relations; baseball haters may question whether they can learn anything from a game. But examining the various public relations disasters the sport has weathered over the years can teach us a number of things: how loose confederations of companies and or… Read more

Developing a Comprehensive Public Relations Strategy

May 18 2009

media relations strategyPublic relations is not just blindly writing press releases or pitching journalists, but a comprehensive strategy designed to promote your business. The following steps should help you determine whether or not your company has developed a comprehensive public relations strategy.

The goal of public … Read more

Perception Versus Reality in Public Relations

May 15 2009

When many people think of Cleveland, the term “vacation destination” does not immediately come to mind. Cleveland is where I spent my recent vacation, however, and it’s where I thought a lot about public relations. It had been almost ten years since I’d been to Cleveland; all I … Read more

Media Training Can Turn Your Clients and Employees Into PR Experts

May 14 2009

Not every client or employee is equipped to deal with the media on an intimate level. When I was a journalist, public relations contacts would sometimes sit in on interviews I conducted with company executives. In most cases, the public relations department was there to lend support — as either a co… Read more

Public Relations and Journalism: More Similar Than You Might Think

May 13 2009

There’s an old joke among journalists: “It’s okay. If I lose my job, I’ll just become a public relations flak.” Believe me, every journalist has thought about it more than once, especially when freelance writing wasn’t paying the bills. After all, what company o… Read more

The Public Relations Balancing Act: Access vs. Privacy

May 12 2009

For public relations professionals, preserving a client’s privacy can be difficult when you’re also trying to cater to the needs of your press contacts. Recently, my employer changed its guidelines regarding how much access clients will have to our products.… Read more

Public Relations Basics: Tips for Your First TV Interview

May 11 2009

August is supposed to be a slow month for me, one where I catch up on long-term projects that I’ve managed to ignore for several turns of the calendar. This past August I was interviewed on television four times, a public relations coup. The four interviews — on Bloomberg TV, the BBC, CNBC and CN… Read more

Public Relations Basics: Preparing for a Media Interview

May 08 2009

Recently, I was transcribing a very casual media interview; it was an amiable chat, even when the questions got tough. Listening to the tape, I was struck by my constant “um’s” and “ah’s.” I came to the interview well-prepared, and I still sometimes sounded as if I … Read more

Beware of Public Relations “Swag”

May 08 2009

When it was released in 2005, the Dreamworks film “Just Like Heaven” got mixed reviews but did pretty well at the box office, debuting at No. 1 with a first week haul of more than $16.4 million. Dreamworks’ budget for the movie, however, was called into question; the public relations st… Read more