PR Fuel: Press Release News, Resources & Public Relations Tips - Page 80 of 94

I tweeted about this earlier today (http://twitter.com/ereleases) and it bears a longer message about using celebrities in your PR efforts. Over the past couple of years, the newswire has been cracking down on clients that name-drop celebrities. For instance:

• Angelina Jolie uses our product

• Britney

This article was inspired by a potential customer wondering whether a service that charged $38 to blast his press release to 50 free press release websites was a good use of his money.… Read more

I promote the importance of press releases because they are the great equalizer. A small company, or even an individual, has as much chance of getting media attention as a big, well-financed company. Sure, the big company might be able to afford its own public relations department as well as coordinate wi… Read more

You have some important issues you want the public to know about. You are so concerned about it that you call a news conference.

It wasn’t an easy decision. You don’t know which reporters will show up and their quick-fire questions can be intimidating. If you make one mistake, it will be captur… Read more

I follow the television industry. It’s a medium I devote about five minutes a day trying to follow largely by headlines and RSS feeds. Today I saw this headline and had to dig deeper: Big Media Sites Like Hulu “Anti-Consumer, Anti-Media Employees, Anti-America”?

The headline borrow… Read more

If you’re not archiving press releases on your company’s website, you might be missing out on valuable media coverage. Reporters increasingly rely on the Internet to conduct research on the issues and industries they cover. When they reach your site, it is important that they can quickly a… Read more

It’s once again time to dip into the PR Fuel mailbag for another batch of reader queries. How much do I charge for public relations services? Can a newswire service refuse to distribute my press release? Come find out the answers to these puzzlers from the world of public relations.

Question: I recen… Read more

No one wants to be the person known for “crying wolf.” Yet that’s precisely the reputation many public relations consultants develop after sending out countless press releases with little newsworthy content. These public relations spammers risk losing credibility with editors … Read more

A press release is undoubtedly important when it comes to drumming up publicity for your business. But should it be the *most* important part of your public relations strategy? A press release may not even be the best way for your company or clients to get publicity for a new product or an important announce… Read more

How do you polish a tarnished image? For celebrities, a tearful interview or two will go a long way to help sway the court of public opinion. But for a company or organization, a tarnished image requires a lot more public relations polish than an appearance on Larry King.

The first step in repairing a company… Read more