PR Fuel: Press Release News, Resources & Public Relations Tips - Page 79 of 94

You hope the strong news release you have worked so hard to polish will generate media interest and inquiries. But if it does, and if your spokespeople aren’t prepared for the media, your best effort can get derailed in a hurry.… Read more

As a writer I’m constantly trying to learn from my own mistakes and the mistakes of other writers. That’s why I like to occasionally visit some of those free press release distribution websites. It’s unfortunate, but the vast majority of press releases on those sites flat out suck. Wh… Read more

The art of publicity stunts dates back to 1929 when Edward Bernays, Sigmund Freud’s nephew, announced to the media that a group of women’s rights suffragettes would march in a Manhattan parade and light their “Torches of Freedom.” Once in front of the cameras the models lit up L… Read more

Does Free Press Release Distribution Actually Work?

I get asked all the time if I can I provide a list of free press release submission companies. Despite being antithetical to my press release distribution business, which relies on reaching media directly the way that actually works and creates result… Read more

The application of public relations and the use of advertising are sometimes misunderstood, igniting a series of unanswered questions for companies needing to create awareness for themselves.

When do you use public relations? Why should you advertise? The best answer on both topics is “It depe… Read more

The concept of a free press release distribution service is a real head scratcher to most PR professionals because it removes “reaching the media” from the equation. Free press release websites are recommended by SEO professionals, webmasters and business owners for one reason: to get on… Read more

Each year, the clock for getting out holiday-related press releases starts ticking earlier. Recent holiday seasons have proven to be ultra-competitive because of genuine fears that consumers would not be spending money like they had in the past. These fears push purchases back, causing retailers to d… Read more

The Oprah Winfrey Show
(noun)
1. (also known as Oprah) the highest-rated and longest-running daytime U.S. syndicated talk show. It is hosted and produced by Oprah Winfrey through her company Harpo Productions, Inc.
2. maker of dreams; the holy grail of public relations professionals, authors, entrep

It’s no secret that the fourth quarter is the most important time of the year for companies marketing to consumers. Holiday shopping can make or break many businesses; many analysts wait to see how a company weathered the holidays before determining its financial outlook. However, booming holid… Read more

I’ve been with email newsletter publisher iContact since December using the same list of approximately 12,000 subscribers. Well, a recent newsletter triggered some AOL unsubscribes in which AOL users find it easier to flag as spam than go through the effort to find an unsubscribe link.

This is th… Read more