PR Fuel: Press Release News, Resources & Public Relations Tips - Page 77 of 94

Is your PR campaign actually working? Do you even know the answer? Have you or your PR agency been tracking the results?

PR measurement is essential to grading the performance of your campaign. Unfortunately, not all PR professionals measure their campaigns, and of those that do, there’s not real… Read more

If you’re like me, you like to follow people on Twitter who provide valuable information you can use and learn from. Because this is a PR blog, I thought I’d share what I believe to be the 30 PR experts you should follow on Twitter. Now, I’m sure there are many more who deserve to be on this li… Read more

2009 was a big year for podcasting. Advertising on podcasts increased significantly over 2008 (by over 250% according to one source), and the audience for podcasting grew by about 22%. Millions of people now listen to podcasts every day. In short, podcasting went mainstream last year.

What does all of th… Read more

Media interviews are double-edged swords. On one hand, if you perform well during your interview, you can enjoy the benefits of increased exposure, enhanced credibility, and more future interviews. On the other hand, a poor performance during a media interview can diminish your credibility and damag… Read more

Pay-for-play or pay-for-performance PR is a tempting proposition. It’s akin to lottery and casino come-ons, filled with the promise of winning the big jackpot. Only the jackpot here is landing a story placement in a major media outlet. … Read more

Traditional advertisements and marketing campaigns can only take your business so far. If you want to truly spread the message, you need to create a buzz about your business. After all, what better way to get your name out there than to let your audience do it for you?… Read more

For many, viral marketing is a mystery. When it does happen, you can’t figure out exactly how or why it happened. Because of its mercurial nature, many companies avoid viral marketing campaigns altogether, and that’s a mistake.… Read more

In your dream world, media relations would probably consist of getting in touch with a news reporter or a blogger, telling them your story, and getting all the coverage you want from them. Unfortunately, the reality is much different. … Read more

In your dream world, thousands of people read your blog every day, and every single reader agrees with your every word. Now, snap back to reality.… Read more

If you watch TV, listen to the radio or read a newspaper, you have seen and heard a public service announcement (PSA). (The phrase “the more you know” should ring a bell.) … Read more