What makes some PR campaigns successful while others are flops? While there are a lot of variables in every PR campaign, I’ve come to realize that the most successful campaigns share 4 things in common.… Read more

When you send out a press release, you’re competing with hundreds, maybe even thousands, of other press releases. How can you cut through all this clutter to separate yourself from the pack? Well, like the old saying goes, “Content is king.”

Check out these press release writing dos a… Read more

Let’s be honest: PR Fuel isn’t the only PR blog out there. And while I like to think we do a good job of providing useful information here, the truth is there are some other truly great PR blogs. So, if you want a well-rounded education, I highly recommend following these blogs.… Read more

Blogs. Twitter profiles. Facebook fan pages. These are just a few of the sources of our growing social media obsession. Every day, more and more businesses are jumping on the social media bandwagon with high hopes of engaging consumers and getting more sales.

And while I’m certainly a proponent of … Read more

What’s the difference between getting your press release covered by national news and getting it tossed in the circular file? What about the difference between attracting 100 reporters to your press conference and attracting zero? It isn’t newsworthiness (though that matters) or timel… Read more

I always love reading what other PR experts are saying, and I think it’s important to get outside opinions and to learn from others. With that in mind, I present you with 25 tips from 25 PR experts. Enjoy.

1. Joan Stewart – The Publicity Hound: Create your own holiday. Whether it’s a day, w… Read more

What Is Media Monitoring?

Media monitoring is the practice of tracking and analyzing content across various media platforms – from TV and newspapers to social media and websites. Using specialized tools, it provides real-time insights on brand reputation, market trends, and public sentiment… Read more

PR Magnets. They’re the people who always seem to be successful in getting major media coverage for their clients. While some bitter PR pros like to call PR magnets “lucky”, the truth is it’s no coincidence that these guys (and gals) are able to get good coverage time and time aga… Read more

“Learn from the mistakes of others. You can’t live long enough to make them all yourself.” – Eleanor Roosevelt

As Mrs. Roosevelt said, learning from the mistakes of others is an important way to become better at what you do. The good news for us PR folks is there are plenty of mista… Read more

Is your PR campaign actually working? Do you even know the answer? Have you or your PR agency been tracking the results?

PR measurement is essential to grading the performance of your campaign. Unfortunately, not all PR professionals measure their campaigns, and of those that do, there’s not real… Read more