PR Fuel: Press Release News, Resources & Public Relations Tips - Page 75 of 94

Between Tiger Woods and Toyota, there’s been quite a bit of apologizing going on lately, and while ideally you never want to be in a position where you have to say you’re sorry, the good news is studies have shown that customers who receive a sincere apology are actually pretty likely to reconc… Read more

First off, let me say that I’m not here to proclaim the death of the business card. Traditional business cards are still very useful, and you should certainly have some on you at all times. However, it’s no secret that most business cards either end up buried in a filing cabinet or in the nearest … Read more

It seems like a week doesn’t go by without a study being released or an article being written about how more and more businesses are focusing their promotional efforts on online marketing. Simply put, offline marketing is getting left in the dust, with many people viewing it as antiquated and ineff… Read more

So you’re a PR pro, and the company you represent is trundling along, but hasn’t exactly been in the spotlight lately. Business is good, but the company is starting to slip out of the public eye. Unfortunately, there’s no new “news” in sight to interest the media or excite … Read more

Performing public relations services for a new company or a company that has never before seen the spotlight can be an exciting, not to mention somewhat daunting, enterprise.  Will the company become a media darling? Will a concerted PR effort result in floods of public good will? Before you start counti… Read more

When people think public relations, they think of slick PR pros courting journalists or holding press conferences in front of national media. But the truth is that most businesses and organizations are relatively small, relatively localized entities. … Read more

Press Release Length

Usually, when we talk about creating the perfect press release, we focus on crafting catchy headlines and avoiding silly grammar errors. But these aren’t the only elements required for a successful press release. And you might even argue that they aren’t the most impo… Read more

When you’re sending out a press release, you want to make sure it isn’t riddled with typos or grammar errors as mistakes undermine your credibility and make you look like an amateur. Admittedly, proofreading is one of my least favorite activities, but I have a few tips and tricks that make the … Read more

You want to tell your story, but you just don’t know how. How do you grab the journalist’s attention and make them say “Wow, this is a story I have to cover!”?

First, let me tell you what you don’t do. You can’t bore the journalist into becoming interested in your story … Read more

Search engines have become a heavily used tool by consumers gearing up for a purchase. In fact, a study by Enquiro found that customers turn to search engines often for guidance during the buying process. Notice the percentage of customers who turn to search engines during various stages of the buying cyc… Read more