PR Fuel: Press Release News, Resources & Public Relations Tips - Page 74 of 94

The History of the Press Release

Have you ever heard the story of how a young man named Ivy Lee responded to a tragedy that took the lives of more than 50 people and used it to create what would become a mainstay of any public relations effort? Don’t worry if you haven’t. The truth is that most publi… Read more

Article marketing is one of the oldest online marketing tools around. Because it’s been around for so long, some claim that article marketing is no longer effective. They believe online marketing efforts are better focused on social media marketing and other newer techniques.… Read more

Multimedia News Release

A multimedia news release (MNR) is a dynamic communication tool that combines various media elements such as text, images, audio, video, logos, related documents, and social media integration within an interactive HTML framework. The addition of these elements helps to comm… Read more

You slaved for hours crafting the most informative, beautifully written, and concise press release to ever cross an editor’s desk.

But you wait, and wait, and still receive no calls from journalists or bloggers. You follow up with the newsroom and editors give you the brush off.

You followed all th… Read more

Sometimes controversy rears its ugly head in your business. Whether you wake up one morning to unexpectedly find an unflattering story in the newspaper, or the trouble has been brewing for awhile, there are ways to make sure that you mitigate any public relations damage and see your company through to the … Read more

When’s the last time you graded your PR firm? If it’s been a while, the time to reassess their performance is now. See, too many companies blindly trust their PR agency to always do the right thing for their business. They assume the PR people are the pros, so they give them all the room they need t… Read more

Branding is something that a lot of companies seem to take the “set it and forget it” approach with. But times are always changing. Your business is changing, your customers are changing, and the way you communicate with one another is changing too. With that in mind, it only makes sense that y… Read more

The lead is one of the most important pieces of your press release. If it isn’t strong, you’ll lose the interest of your readers, and they won’t waste any time reading the rest of your press release. As a result, your release won’t get picked up, so you won’t get any media cov… Read more

Imagine your client is an opera singer who has been lauded for excelling at a challenging role. Right now she’s only famous inside her native country, but she has hired you to elevate her to worldwide fame. Or perhaps your company’s India branch has been accused of labor violations, and it… Read more

Between Tiger Woods and Toyota, there’s been quite a bit of apologizing going on lately, and while ideally you never want to be in a position where you have to say you’re sorry, the good news is studies have shown that customers who receive a sincere apology are actually pretty likely to reconc… Read more