PR Fuel: Press Release News, Resources & Public Relations Tips - Page 74 of 95

You can spend all the time you want writing a plan to build your brand, and you can create marketing materials and advertisements that reflect your branding goals too. But if you don’t train your employees to be ambassadors for your brand, it’ll all be for nothing. See, your brand is more than a … Read more

As press release distribution has shifted from an offline to an online activity, a growing number of marketers are realizing the potential press releases have for increasing a company’s search engine presence. Simply put, SEO and press release writing go hand in hand these days.… Read more

There’s nothing more disappointing than announcing your great news to the world through a press release only to wait by a phone that doesn’t ring or an email inbox that remains forlornly empty. Your story was newsworthy! Why did no one care? Well, guess what. Sometimes it’s not your ne… Read more

To people seeking press attention for a story, reporters can be like unfathomable magical creatures. When one does call in response to a press release, it’s like a visit from a unicorn. More often, reporters are like the Loch Ness Monster – rumored to exist, but rarely seen or heard from. When … Read more

Ask a stranger in a coffee shop what comes to mind when she thinks of public relations, and chances are she will say something along the lines of “spin” or “covering up a scandal.” And its true that the only time the average person sees a public relations professional is when they a… Read more

What is a Feature Story?

In journalism terms, a feature story is an “evergreen” story, meaning that its significance won’t fade over time. While the exploits of the latest celebutant have a limited shelf life, evergreen feature stories can run at any time.  … Read more

One of the things we talk about quite often on here is how important it is to be different. You need to have a different message … a different brand that your target audience can connect to. After all, if you’re no different than anyone else in your industry, why should customers do business with … Read more

The History of the Press Release

Have you ever heard the story of how a young man named Ivy Lee responded to a tragedy that took the lives of more than 50 people and used it to create what would become a mainstay of any public relations effort? Don’t worry if you haven’t. The truth is that most publi… Read more

Article marketing is one of the oldest online marketing tools around. Because it’s been around for so long, some claim that article marketing is no longer effective. They believe online marketing efforts are better focused on social media marketing and other newer techniques.… Read more

Multimedia News Release

A multimedia news release (MNR) is a dynamic communication tool that combines various media elements such as text, images, audio, video, logos, related documents, and social media integration within an interactive HTML framework. The addition of these elements helps to comm… Read more