PR Fuel: Press Release News, Resources & Public Relations Tips - Page 72 of 94

How to Break Bad News to Employees

May 18 2010

bad-newsBreaking bad news is never fun, but if you run a business, it’s only a matter of time before you need to deliver a blow to your employees. How you break the news is crucial. If you don’t handle it correctly, things could get totally out of hand, and your employees could all turn on you. If you delive… Read more

BP Continues to Play the Blame Game – A Dangerous PR Move

May 13 2010

pointing-fingersBy now, we’ve all seen extensive coverage of the oil spill taking place in the Gulf. The images of the oil continuing to gush out, the news that 11 workers died in the explosion, and the heartbreaking shots of animals covered in oil have left a lot of citizens demanding someone be held responsible for t… Read more

9 Things You Should Have in Your Company’s Newsroom

May 13 2010

If you’re serious about getting media coverage for your company, one of the first things you should do is build a newsroom on your website.

Your Company’s Newsroom

laptop-websiteA company newsroom, often referred to as a press room or media center, is a section of a company’s website or a dedicated platform … Read more

8 Outrageous PR Scandals: Athletic Edition

May 04 2010

Let Me Tell You A SecretThe past several months have not been kind to athletes. This year alone, we’ve already witnessed two major sex scandals from top sports starts. But these guys aren’t the first athletes to find themselves in a PR scandal, and they certainly won’t be the last.… Read more

5 Rules for Getting Your Press Release Noticed

April 29 2010

beautiful  girlEditors and reporters receive hundreds of press releases all day long. Every time they look up, another one is in their inbox or on their desk. This means you have a lot of competition. The more press releases that are sent out, the better your story has to be to stand out from the crowd.… Read more

Top Reasons to Target Smaller Local Media Outlets

April 27 2010

Man Reading NewspaperYou have a great story to tell. You’ve written up an interesting press release, and you’re hoping to land some serious coverage from the media. What do you do now? Who do you send your press release to?… Read more

The 5 Rules of Blog Etiquette

April 26 2010

Blogger RelationsWith hundreds of millions of blogs crowding the internet, the blogosphere can be a little bit like the Wild, Wild West at times. People say and do whatever they want, and decency and respect are thrown out the window.… Read more

Backgrounders and Why Your Press Release Better Have One (Including Examples)

April 23 2010

Press Releases and Backgrounders

If you run a business and want to attract attention to your products or services, publishing a press release is a great way to reach your goal. A press release gets your business published by major news outlets so that you can enter a broad audience. But if you really want to gRead more

How PR Professionals Get Stories Placed in Magazines

April 22 2010

Stack of old magazineExposure in magazines can be a great way to garner publicity for your organization, though lately there are fewer and fewer of them. Because of this, it’s important that a PR professional use all of her savvy when pitching a story to a magazine. Follow these tips to keep your pitch out of the “ci… Read more

13 Ways to Position Yourself as a Trusted Resource

April 19 2010

Letterpress TrustTrust. It’s something you’re always trying to gain … especially in this new online marketplace where customers have a hard time trusting anybody. … Read more