PR Fuel: Press Release News, Resources & Public Relations Tips - Page 72 of 94

In the past, we’ve touched on the subject of optimizing your press releases for the search engines. As press release distribution has shifted steadily toward an online activity and with more companies placing news rooms on their websites, it’s become increasingly important to optimize y… Read more

Online shoppers have become pretty smart. Before making a purchase with a new company, many shoppers will perform a quick Google search of the company to make sure they’re legitimate. Most people won’t go past the first page of the search results, so it’s those top 10 results that are m… Read more

Breaking bad news is never fun, but if you run a business, it’s only a matter of time before you need to deliver a blow to your employees. How you break the news is crucial. If you don’t handle it correctly, things could get totally out of hand, and your employees could all turn on you. If you delive… Read more

By now, we’ve all seen extensive coverage of the oil spill taking place in the Gulf. The images of the oil continuing to gush out, the news that 11 workers died in the explosion, and the heartbreaking shots of animals covered in oil have left a lot of citizens demanding someone be held responsible for t… Read more

If you’re serious about getting media coverage for your company, one of the first things you should do is build a newsroom on your website.

Your Company’s Newsroom

A company newsroom, often referred to as a press room or media center, is a section of a company’s website or a dedicated platform … Read more

The past several months have not been kind to athletes. This year alone, we’ve already witnessed two major sex scandals from top sports starts. But these guys aren’t the first athletes to find themselves in a PR scandal, and they certainly won’t be the last.… Read more

Editors and reporters receive hundreds of press releases all day long. Every time they look up, another one is in their inbox or on their desk. This means you have a lot of competition. The more press releases that are sent out, the better your story has to be to stand out from the crowd.… Read more

You have a great story to tell. You’ve written up an interesting press release, and you’re hoping to land some serious coverage from the media. What do you do now? Who do you send your press release to?… Read more

With hundreds of millions of blogs crowding the internet, the blogosphere can be a little bit like the Wild, Wild West at times. People say and do whatever they want, and decency and respect are thrown out the window.… Read more

Press Releases and Backgrounders

If you run a business and want to attract attention to your products or services, publishing a press release is a great way to reach your goal. A press release gets your business published by major news outlets so that you can enter a broad audience. But if you really want to g… Read more