PR Fuel: Press Release News, Resources & Public Relations Tips - Page 69 of 94

Public relations has always been all about “the Rolodex.”  PR old salts have amassed a Rolodex full of important contacts while newbies struggle to do the same. But nowadays, Rolodexes are more than a jealously guarded little box of file cards. They are, due to sites like LinkedIn, public kn… Read more

“According to his publicist, Celebrity X was unavailable for comment about the rumor.” Who are these publicists that seem to have so much say in a celebrity’s life? They’re public relations professionals just like the in-house media relations agent at a large company or the e… Read more

While PR pros are known for being able to “spin” even the worst news into good press, they are often reluctant to tackle their own industry’s bad ethical reputation.   This reputation is a dirty little non-secret, and one many public relations professionals prefer not to … Read more

“Sure thing, I’d be happy to have a look at your company. Just send over your media kit,” says the interested reporter. Except, uh oh, as a small business owner, you had enough trouble getting your website designed. What’s this “media kit” the reporter is talking a… Read more

When your employees are happy and feel appreciated, they’re likely to be more productive. When they’re more productive, your company is more profitable. It’s pretty simple really. If you want your company to be successful, it’s important that you make sure your employees ar… Read more

Every year, companies lose between 10% and 40% of their customers. Most companies just assume those customers are gone and never coming back. After all, if a customer stops doing business with you, they won’t do business with you again, right? WRONG.… Read more

There’s an old saying that goes, “It’s not what you say; it’s how you say it.” And when it comes to corporate apologies, this saying has a lot of truth to it. Sure, you need to make sure your apology has the right words, but even the best-written apology will be a total flop if i… Read more

You were born with a silver tongue and a head for publicity. You know you want to be a public relations professional. But knowing you want to “work in PR” and actually finding a job are two different things entirely. … Read more

Most PR pros have seen their fair share of media kits. Some are elaborate and impressive, while others are little more than some flyers and documents stapled together. These bundles, which often come in folders or even clunky three ring binders, are handed out by companies to the press in order to provide a… Read more

No matter what industry you’ve made your career in, there is always going to be a competitor out there who is more skilled, has more years of experience, or has better name recognition. You can narrow that gap though, by writing a book. Though digital media promoters might say otherwise, we are still … Read more