PR Fuel: Press Release News, Resources & Public Relations Tips - Page 68 of 94

You know social media is the new black. And that if you don’t jump on the social media bandwagon then you might as well start marketing your business or personal brand via telegraph. But you take all the bloggers’ advice and build a Facebook page, only to see it languish in obscurity.  Your only friends … Read more

Spending on social media marketing has exploded, and all signs show that spending will continue to increase at a sharp rate over the next few years. This year alone, social media spending is expected to be in the billions. That’s because a ton of companies – from small businesses to huge corporation… Read more

Earlier this year, the Supreme Court stunned many when they reversed the nation’s federal campaign finance laws. The new law removes limits on corporations and labor unions to directly spend on political campaigns. In other words, corporations can now support their favorite candidates with donation… Read more

We all know that landing a five minute segment on the Today Show or any of the top-rated talk shows can be a life changing experience. But how do you go about getting on a talk show in the first place?

What is a Pitch to a Talk Show Producer?

A pitch to a talk show producer is a proposal that presents an idea for a segm… Read more

In the early 1950s, Marlboro had a problem. The company that was, at the time, known for selling “Mild as May” woman’s cigarettes had low sales due to studies linking lung cancer to smoking. They needed to do something to spike sales and reach a new audience. Men wanted to smoke filtered … Read more

You’re the owner of a widget factory and you think that your products are perfect for the people of Canada, Central America, the Amazon Basin, Sub-Saharan Africa or perhaps the entire Indian subcontinent. You’re ready to take on the world, but how do you make sure the world doesn’t tak… Read more

Since long before I was born, companies from nearly every industry have been using advertising characters to achieve marketing success. In highly competitive markets, a character goes a long way to make a company stand out from the crowd.… Read more

A man walks up to a woman at a party and says, “I’m great in bed.” That’s marketing.

The man’s friend walks up to the woman at the party and says, “He’s great in bed.” That’s public relations.… Read more

Today, an increasing amount of media relations is handled through email correspondence. Pitches are made by email; emails are used for follow up purposes; and in some cases, email is even used for interviews and giving quotes to reporters.… Read more

Networking is one of the most effective ways to build your business. The simple truth is people feel more comfortable doing business with people they know. Building relationships with the people who can benefit from your products and services raises the likelihood of them one day becoming your customer… Read more