PR Fuel: Press Release News, Resources & Public Relations Tips - Page 67 of 94

In Glengarry Glen Ross (one of the best movies ever), Alec Baldwin’s character Blake delivers a speech to some underperforming salesmen. During the hilarious, profanity-laden speech, Blake discusses the AIDA method of selling.

If you’ve been in the marketing world for a while, you probably know what A… Read more

Since Twitter’s inception, its users have never hesitated to adapt the popular microblogging platform to their own needs. One of those needs turned out to be a way for a large group of people to converse together 140 characters at a time. Thus the TweetChat was born.

While any chatter on Twitter that makes u… Read more

The right tools can change everything about your SEO campaign. With good tools, you can more closely monitor your rankings, easily find the right keywords, track your links, and compare your websites to the competition. While there are many expensive SEO tools out there, you’ll be happy to know there are … Read more

Whenever we talk about building up media lists for sending out your press releases, it can be easy to overlook some of the hardworking, influential journalists who can get you the coverage you so covet.

I’m talking about freelancers.

Freelance journalists sell stories to papers, magazines, and online p… Read more

If you’ve been in the industry for any amount of time at all, you know that some PRs and journalists get along as well as cats and dogs. This isn’t always the case, but the truth is most journalists and PRs have at least a few pet peeves concerning each another.

That’s why we’ve come up with this list of 10 things j… Read more

In the past, I mentioned that one of the strategies used by PR magnets (those people who always seem to get media coverage for their clients) is the leaky faucet approach to PR. This involves dropping a steady series of press releases over time to eventually get media coverage. Basically, by constantly bei… Read more

It’s pretty simple really. It doesn’t matter how great your story is; if you don’t have anyone in the media to pitch it to, your news will be dead in the water. It’s all in the list, and with the right media list, you could land coverage on blogs, newspapers, business magazines, podcasts, and much more. Of cour… Read more

A website that doesn’t get traffic is a useless as a chocolate teapot. Without traffic, you won’t get any leads or make any sales online. It’s as simple as that. Of course, not all traffic is the same, and just any old traffic won’t do. What you need to focus on is driving quality traffic and getting visitors wh… Read more

With online press release distribution still remaining a powerful tool for generating buzz and increasing search engine rankings, more and more companies are looking for ways to track the effectiveness of their press releases. Sure, your press release distribution company likely offers you some lev… Read more

Handling employee relations issues correctly is absolutely essential for creating a successful company. Never forget, your employees are a top asset, but if you botch your relationships with them, you could create a work environment with low morale and little productivity. Needless to say, this isn’… Read more