PR Fuel: Press Release News, Resources & Public Relations Tips - Page 65 of 94

5 Ways to Come Up with Ideas for Your Next Pitch

January 21 2011

If you’re constantly trying to get your name out there in the media, it can be very difficult to keep coming up with fresh ideas. It’s all too easy to fall into a rut where your pitches just become uninspired and totally ineffective.
Over the years, I’ve come up with a few key tactics that ensure I always have so… Read more

When is it Time to Let a Customer Go?

January 19 2011

I have a theory. If companies spent some time on firing their bad customers rather than only focusing on acquiring more customers, they would be a lot more successful. I know we’ve always been told that the customer is always right, but the truth is some customers are just more trouble than they’re worth. An… Read more

3 Ways to Pitch Stories Like a Journalist

January 17 2011

media pitchEditors are simple people. It may not seem so to the hapless PR person who has pitched, pitched and pitched some more in the vain hope of snagging an editor’s valuable attention, but editors truly do have only a few basic wants. They want an easy day, a cordial working environment and, in the end, to put out a su… Read more

What Does Geo-location Mean for PR?

January 11 2011

Compass ConceptWhat does geo-location mean for PR? Lots! But first…

What is Geo-location Anyway?

Geolocation is a new social networking trend that allows people to share where they are and tips about the place. Two of the biggest geolocation apps right now are  FourSquare and Gowalla. FourSquare allows users to ̶… Read more

How to Rock a Networking Event

December 31 2010

The thought of entering a room full of cheese trays and eager professionals in suits proffering business cards scares many people to death. Wouldn’t you rather just stay in the office and work in your business? So would most of us. But the fact remains that in person meetings are one of the best ways to make co… Read more

The Dos and Don’ts of Using YouTube for Your PR Campaign

December 28 2010

YouTube is more than just sleeping kittens and “jackasses” performing insane motorcycle stunts. So how do you, as a PR pro, own YouTube? Here’s how other PR pros have made good with the popular video sharing service:

Create Good Will – Fact: Public relations is all about creating good will. Fact: People (i… Read more

5 Little Known Tips for Preparing for a Public Relations Job Interview

December 27 2010

As job seekers preparing for an interview, we all know to dress appropriately, bring a copy of our resume, and be prepared for possible interview questions. Some people even go for advanced interviewing techniques like mirroring the interviewer’s body language. But here are five fresh tips you may not h… Read more

The 6 Essentials of Speechwriting

December 23 2010

As a PR pro, you may find yourself called upon to write speeches. Whether you’re writing a speech for your company’s president to give at an awards ceremony, a political speech for the country’s President to give in front of the Joint Chiefs of Staff, or a hastily written apology speech when someone in your c… Read more

How to Work a Conference/Trade Show Part 1: Pre-Planning

December 22 2010

You just arrived at the Wichita, Kansas Mega Window Treatment Expo, materials in hand, ready to set up shop. You’ve got all your customers and networking partners in one place, so all you need to do now is…what? Scour the walkways for interested parties? Attend as many panels as possible? Stick to the after … Read more

How to Misuse Twitter, Get Fired, and Ruin Your PR Campaign

December 20 2010

Twitter is a versatile and useful tool for any PR campaign, but using is willy-nilly can lead to great peril. In fact, if you really try at it, you can completely wreck your job, your life, even your marriage! Here are some helpful tips if you want to use Twitter in the worst ways possible.

Use a Work Account as a Read more