When is it Time to Let a Customer Go?
I have a theory. If companies spent some time on firing their bad customers rather than only focusing on acquiring more customers, they would be a lot more successful. I know we’ve always been told that the customer is always right, but the truth is some customers are just more trouble than they’re worth. An… Read more
3 Ways to Pitch Stories Like a Journalist
Editors are simple people. It may not seem so to the hapless PR person who has pitched, pitched and pitched some more in the vain hope of snagging an editor’s valuable attention, but editors truly do have only a few basic wants. They want an easy day, a cordial working environment and, in the end, to put out a su… Read more
What Does Geo-location Mean for PR?
What does geo-location mean for PR? Lots! But first…
What is Geo-location Anyway?
Geolocation is a new social networking trend that allows people to share where they are and tips about the place. Two of the biggest geolocation apps right now are FourSquare and Gowalla. FourSquare allows users to ̶… Read more
How to Rock a Networking Event
The thought of entering a room full of cheese trays and eager professionals in suits proffering business cards scares many people to death. Wouldn’t you rather just stay in the office and work in your business? So would most of us. But the fact remains that in person meetings are one of the best ways to make co… Read more
The Dos and Don’ts of Using YouTube for Your PR Campaign
YouTube is more than just sleeping kittens and “jackasses” performing insane motorcycle stunts. So how do you, as a PR pro, own YouTube? Here’s how other PR pros have made good with the popular video sharing service:
Create Good Will – Fact: Public relations is all about creating good will. Fact: People (i… Read more
5 Little Known Tips for Preparing for a Public Relations Job Interview
As job seekers preparing for an interview, we all know to dress appropriately, bring a copy of our resume, and be prepared for possible interview questions. Some people even go for advanced interviewing techniques like mirroring the interviewer’s body language. But here are five fresh tips you may not h… Read more
The 6 Essentials of Speechwriting
As a PR pro, you may find yourself called upon to write speeches. Whether you’re writing a speech for your company’s president to give at an awards ceremony, a political speech for the country’s President to give in front of the Joint Chiefs of Staff, or a hastily written apology speech when someone in your c… Read more
How to Work a Conference/Trade Show Part 1: Pre-Planning
You just arrived at the Wichita, Kansas Mega Window Treatment Expo, materials in hand, ready to set up shop. You’ve got all your customers and networking partners in one place, so all you need to do now is…what? Scour the walkways for interested parties? Attend as many panels as possible? Stick to the after … Read more
How to Misuse Twitter, Get Fired, and Ruin Your PR Campaign
Twitter is a versatile and useful tool for any PR campaign, but using is willy-nilly can lead to great peril. In fact, if you really try at it, you can completely wreck your job, your life, even your marriage! Here are some helpful tips if you want to use Twitter in the worst ways possible.
Use a Work Account as a … Read more
PR Pros: “Like” These 5 Pages/Groups on Facebook
Facebook is useful for any PR campaign, but have you linked up with any of the public relations pages yet? There’s a growing community on Facebook as social media gains more notice, so use them to your advantage. Check out these five pages/groups that you should “like” immediately.
This is … Read more