One of the most challenging parts of managing an active blog is finding new topics to write about day in and day out. You always want to make sure that every piece you publish is the best content you’re capable of creating, so you don’t want to resort to generic filler content or rehashed pieces.
Thankfully, t… Read more
If you’ve taken my advice and employed the leaky faucet approach to PR, you’re writing a number of press releases on a consistent basis. Obviously, you don’t want to spend any more time writing your press releases than you have to.
I’ve come up with a short list of tips to help you write your press releases fas… Read more
Once in a while, something truly out of the ordinary happens in the PR world that really makes the rest of us stand up and pay attention. Maybe a company manages to pull off a great stunt, or manages to divert a crazy situation by acting clever. Whatever it is, there’s something to be learned from even the crazi… Read more
Most people are visual learners. Check out these 10 PR video tutorials and learn something today that you didn’t know yesterday!
1. JoTo Extreme PR Video Tutorials: PR Strategic Planning – The best way to plan for a PR project is for the client to know exactly what they want and want to achieve. And it’s your j… Read more
As more businesses turn to social media, marketers need to find monitoring tools to track and measure social media visibility and trends. Quite a few of these tools are available for free. Here is a roundup of our top favorite free social media monitoring websites.
1.) Google Alerts
Google Alerts are emai… Read more
The internet has long been touted for the opportunity it provides for businesses to reach customers all across the world. But what can it do for companies who don’t have global aspirations but just wish to dominate in their own backyard? Can you use search marketing to drive foot traffic to your local busin… Read more
Quora is quickly becoming the go-to place for folks seeking expert advice on a wide variety of topics, including public relations. There are a number of PR pros already creating great discussions and answering tough questions on the website, so it’s a great place to poke around and see what others in the fi… Read more
This post is for those of you who need a bit of a refresher on your press release writing skills. Whether you’re new to PR or simply haven’t written a press release in awhile, we hope this little overview helps!
Release Time:
Release time is found first thing, right at the top of a press release. It usually sa… Read more
If you’ve followed this blog for any period of time, you know I’m a firm believer in the “leaky faucet” approach to press release distribution. This approach involves sending high quality, newsworthy press releases out on a regular basis with the hope that you’ll eventually find your press release in the … Read more
If you want to build a successful online presence, you need to have a fine-tuned website that brings visitors in and gets them to take action once on your site. Unfortunately, a lot of people seem to have the first part down (getting traffic), but when it comes to actually converting visitors into customers… Read more