PR Fuel: Press Release News, Resources & Public Relations Tips - Page 62 of 94

When it comes to press releases, first impressions are everything. If the opening (or “lead”) paragraph of your press release doesn’t quickly grab the attention of the reader, everything else you’ve written is for nothing. Your press release won’t get picked up, and your story will die. It’s pretty simp… Read more

A good press release deals only with the facts. No opinions. No hyperbole. Just honest, accurate information that supports your story.

But let’s face it. Sometimes, facts and statistics can be, well, boring.

For example, about 400,000 Americans die each year as a result of smoking. That’s a pretty impre… Read more

Did you have your algorithms and SEO all figured out for Google? Too bad, it’s all changed, if you haven’t heard. Of course, Google changes their formulas and algorithms all the time to keep up with user trends. However, this change is destined to be a big one, and, for once, it’s positive news for all us PR pro… Read more

So you finally emailed that press release out after a week of solid work. Time to relax! Right?

Not so! There a number of things you could be doing to make sure your press release hits the ground running and doesn’t disappear into the ether. Let’s take a look at five of them.

1. Cultivate the Reporter

After send… Read more

You wake up one day and check your local newspaper. Lo and behold, right there on the first page, is a news story based on your press release! After all these many years a friendly reporter did you a solid and covered your announcement. So how do you go about thanking them? Send them flowers? Take them to a fancy … Read more

You ensure that your resume looks up-to-date. The shoes are shined and the shirt is starched. You have this job interview in the bag before you even so much as shake hands with the hiring manager. So why are you jeopardizing your new job before you even get it?

There are seven ways that Facebook could cost you y… Read more

Some public relations campaigns are fantastic and make companies a lot of money. However, there are some campaigns that literally change the world! Whether their creators knew it at the time or not, these five examples influenced the world we live in today in many ways.

1. Keep America Beautiful

A careles… Read more

Think of the last crazy social media campaign you came across. There are definite reasons that campaign made it to your Facebook wall or email inbox. For every successful one, there are at least a thousand that don’t see the light of day. Most of these were uninspired, lazy efforts, but sometimes the good on… Read more

How easy is it to jump from journalism to public relations? Some argue that it’s simple, while others say that it’s nearly impossible. Journalists do face some unique challenges when they want to make the leap to PR. Let’s take a look at the pros and cons.

Pros

Of course one of the major pros for journalists ma… Read more

The success or failure of your new PR campaign hinges on asking the right questions before you take action. If you spring into action without taking the time to plan carefully, you’re not going to achieve the level of results you hope for.

Here are 5 simple questions to ask yourself to make sure you’re on the r… Read more