One of the main ranking factors used by Google and other search engines is the number of links a website has pointed at it. The more back links from quality websites your site has, the higher it should rank for the keywords you’re targeting.

Not surprisingly, press release distribution is one of the most pop… Read more

Don’t Make These Press Release Mistakes

When you’re first starting out writing press releases, it’s difficult to not slip up and make a few mistakes. Unfortunately, many of these mistakes come from simply not having experience in the field. Most journalists have come to notice these, so they will automa… Read more

Are you following your competitors? I don’t mean visiting their website occasionally to see what changes they’ve made to their shopping cart, I mean REALLY following them. They’re no doubt doing the same to you, as they want your business for their own.

Here are five things you should keep an eye on if you wa… Read more

At what point does “sending out a lot of press releases to gain exposure” become “I just angered every single journalist in my city?” It’s easy to blacklist yourself and your entire company by constantly sending out press releases to newspapers, especially to ones that you’ve already submitted.

On the ot… Read more

Earning the trust of customers is the key to making sales and building client loyalty. Today’s consumer is more skeptical and more careful than ever before. They ask a lot of questions and demand a lot of accountability from the companies they do business with. And if they don’t trust your company, they won… Read more

When it comes to social media marketing (and all forms of marketing for that matter), I’ve never been a big fan of rules. People are always trying to tell you what you should do and how you should do it, but as the old saying goes, “there’s more than one way to skin a cat.”

Surely, you’ve heard at least a few of thes… Read more

Your boss comes to you with some big news and wants you to write up a kickin’ press release about it. You ask what the big news is and she tells you the company is planning to send out company emblazoned coffee mugs to their favorite clients. Now, before you start writing, let’s look to see if this is actually new… Read more

In the fast-paced world of media and public relations, the accuracy of a press release is paramount. However, mistakes can occur. When they do, it’s essential to address them swiftly and effectively. Here’s a guide on how to correct errors in a press release.

There’s nothing more heart-sto… Read more

When it comes to press releases, first impressions are everything. If the opening (or “lead”) paragraph of your press release doesn’t quickly grab the attention of the reader, everything else you’ve written is for nothing. Your press release won’t get picked up, and your story will die. It’s pretty simp… Read more

A good press release deals only with the facts. No opinions. No hyperbole. Just honest, accurate information that supports your story.

But let’s face it. Sometimes, facts and statistics can be, well, boring.

For example, about 400,000 Americans die each year as a result of smoking. That’s a pretty impre… Read more