PR Fuel: Press Release News, Resources & Public Relations Tips - Page 60 of 94

If you’re like me, you’ve found referral marketing to be one of the most effective ways to grow your business. I love receiving referrals, because it requires little effort on my part to generate and nurture the lead, and if the referral is coming from a good client, I know that, chances are, the person being … Read more

We spend a lot of time on this blog discussing tips for writing better press releases and interacting with reporters more effectively, but I think it’s important that we take a step back and remind ourselves what the true purpose of the press release is. Thanks to online press release distribution website… Read more

Public relations has become a highly sought after field of work and study in the past few years. If you really want to try and break in, there are some things you should do to prepare ahead of time. Here are five preparation tips guaranteed to give you a head start on your future career.

1. Improve Communicatio… Read more

When you’re constantly on the prowl for media opportunities, it’s tempting to take anything and everything that’s offered to you. But while most media opportunities do yield positive results, there are those rare occasions when things go bad. Sometimes, an interview might unexpectedly go south or an a… Read more

I’m not even going to waste my time (or your time) explaining what HARO is. By now, I’m assuming everyone on here is subscribed to it and is responding to media queries on a regular basis. Hopefully, you’ve earned some quality coverage by doing this. If not, I’ll tell you why you’ve been unsuccessful to date.… Read more

One of your employees, desperate to get on your good side, decides they want to monitor the company Twitter feed 24/7. Unfortunately, they haven’t quite gotten the hang of switching between accounts. During a particularly rowdy Friday evening they accidentally tweet about how much fun they are having w… Read more

Sometimes it seems like writing press releases is a fruitless exercise. Usually this comes about because you’ve simply run out of fun ideas – which shows up in your writing! Nobody wants to read a boring press release, so yours get rejected. It’s a catch-22.

So to help with this conundrum, let’s take a look a… Read more

As you pore over your morning emails, you see a press release from your company’s president that he is very sorry for the recent problems customers have encountered with the latest product release. He promises no more errors will be made in the future, but in the meantime, all customers experiencing issue… Read more

Well, you goofed. Big time. The Twitterverse is ablaze with anger, your Facebook feed is filled with seething rage, and the national news has even given the story airtime. Your face is red and soon your profit margins will be, too! Unless you do something.

But is there any coming back from a huge faux pas like … Read more

It’s something businesses struggle with constantly: do they focus on marketing or public relations? Is it more important to get the word out about the company, or is it better to try and talk to people directly?

In a perfect world, you’d be able to spend the same amount of energy on both marketing and public r… Read more