It’s easy to feel a pang of envy when you see one of your competitors in the headlines. A glowing news story about a new product or an exciting brand can be transformational for some businesses.
But you don’t need to look on from the sidelines. Getting your business name in the press is easier tha… Read more
Press releases are a vital tool for communicating important news and updates to the public, media, and other stakeholders. But even the most compelling press release will do nothing for your business if you don’t get it to right audience – members of th… Read more
The PR industry is anticipated to grow to a worth of $134 billion worldwide by 2027. There’s no denying the power of the press, especially when it comes to press releases.
A press release is a powerful marketing tool capable of making a big impact on your business. It can amplify your message, enhan… Read more
How do top-tier companies manage to announce their leadership changes with such finesse and clarity? How do they craft a new CEO press release that not only informs but also builds trust and excitement among stakeholders, employees, and the media?
The answer lies in understanding the art and science beh… Read more
What’s the capstone of an effective press release that separates it from the noise? It’s the call-to-action (CTA). The right CTA can be the difference between a press release that fizzles out and one that captures the imagination and prompts an immediate response.
Yet, it’s often a m… Read more
What is a boilerplate in a press release a boilerplate? It’s the DNA of your company’s first impression in a press release. Often, it’s the last thing read but the first to linger in the memory of journalists and readers alike.
It’s that final punch in a press release that tells wh… Read more
Last year, 90% of press releases were sent to publications with a digital presence. While some businesses still use TV and radio stations to distribute their press kits, most turn to the written word to get the message out.
Whether you have an huge marketing budget or you’re working with limited res… Read more
Failing to pay attention to what their competitors are doing is the reason 20% of small businesses fail. It’s very likely that many of their competitors are already finding PR lists to join. They’re doing this to gain a competitive advantage over other businesses.
A PR email list comprises m… Read more
As a small business owner, you know that breaking through the noise and capturing the media’s attention is no small feat.
Crafting compelling media alerts is the key, and in the following article, we’ll reveal 13 invaluable tips that will not only grab the media’s attention but also h… Read more
In today’s evolving and fast-paced digital landscape, it’s more important than ever to use every resource to your advantage. But not everything needs to rely on high-tech methods to make an impact. The humble press release is a tried-and-true tool with a powerful reach.
A survey by Global R… Read more