PR Fuel: Press Release News, Resources & Public Relations Tips - Page 59 of 94

When you’re going through a PR crisis, your credibility is on the line. We live in an increasingly jaded society. People have been trained to believe the worst, and more times than not, they’re right to do so. After all, where there’s smoke, there’s usually fire, so if you find yourself embroiled in controv… Read more

Ah, the perfect email pitch. If such a thing exists, it’s extremely hard to nail down. And even a “perfect pitch” would need to be altered depending on who you’re sending it to, so it’ll never be the same.

With so much to think about, how do you even begin? Like most things, it’s best to start at the beginning. Wi… Read more

You naturally want to give your product out to whoever will take it and put in a good word for you. But have you stopped to consider what the best way is to go about it? Shipping out your brand new miracle product is a great way to get some publicity, but you may find yourself getting burned if you don’t do it right.… Read more

Non-Profit Public Relations

When your funding depends on not offending the people who keep you afloat with their money, it’s important to keep your public relations dealings in check. Unfortunately, these five examples forgot to remember this during their big goofs.… Read more

What would you do if an unsatisfied customer or disgruntled employee decided to raise a little hell and cause problems for your company? Would you know how to respond, who to talk to?

If you don’t have a crisis response plan in place, you’re going to be flying by the seat of your pants, and with so much at stake, … Read more

Public Relations doesn’t have to be a solo effort. In fact, your entire company can be involved, including the secretary and everyone in the mail room! It just takes a little ingenuity and employees willing to help out.

I say the latter as you really don’t want to make your PR efforts mandatory. While everyo… Read more

How do you tell when to talk to a reporter on Twitter and when not to? Like emailing them or calling them on the phone, there are certain things to consider first. You don’t want to come off as desperate or annoying, and this can happen even if you’re trying to come off as their friend.

It’s not as complicated as i… Read more

You’ve probably said some variation of this in the past to your client: “I fully understand where you’re coming from!” It can be in the context of coming up with a social media plan or aiding them with a problem they need to fix. But do you really understand their position? I mean fully grasp what all of this mea… Read more

It seems like everywhere I look, I’m being bombarded with Facebook and Twitter icons from companies who are trying to gain fans and followers. They slap these social media badges on their websites, blogs, business cards, print ads, and even TV commercials, but one thing I’ve noticed is none of these compa… Read more

If you’re like me, you’ve found referral marketing to be one of the most effective ways to grow your business. I love receiving referrals, because it requires little effort on my part to generate and nurture the lead, and if the referral is coming from a good client, I know that, chances are, the person being … Read more