PR Fuel: Press Release News, Resources & Public Relations Tips - Page 58 of 94

The walls of your office building can barely contain your team’s excitement: it’s almost time for launch! The product has been perfected, the website is ready to go at midnight – everything seems like it’s in place.

Unfortunately, your team has made one glaring error. You’ve forgotten to think about and p… Read more

Conflicts of interest can sneak up on you. The obvious basic definition of a PR conflict of interest is being involved in multiple interests where one could possibly corrupt your decision making of the other. A very obvious example would be working for a video game company while you own stock in their major … Read more

Everybody wants to get on the good side of the media, but what lengths will some people go to be on the right side of the fence? One insidious trend has been causing major waves in the journalism world for quite a while now. It’s called “pay for play,” and it has many people crying foul.

What is it?

Pay for P… Read more

PR graduates who know how to pump out a press release are a dime a dozen. However, you’re looking for GOOD press releases and don’t want to get something that looks like it was done via a form. How do you filter out the rest and hire the best? Let’s take a look at some ways you can evaluate your potential press rele… Read more

By now, you’ve probably heard a little something about the Google Panda update. In short, this Google algorithm update is designed to reduce the value of duplicate content, low quality content, and low grade links from content farms.

After the update was initiated, a lot of websites who relied on link bui… Read more

Writing a great press release headline is one of the most important things you need to do to get your announcement read. A great headline entices the reader and invites them to check out your story. It tells them to keep reading.

Having said that, anybody who has been in this business for more than a few minute… Read more

Many words have been spoken (and typed) about what kind of content you want out on the Internet to represent your company. One of the most steadfast rules is that you never want to insult your audience. Making them feel uncomfortable is easily one of the worst things you can do, as it associates your business … Read more

Remember when you were a kid and mom would make you a PB&J for lunch? You would always eat the insides of the sandwich (cut into triangles, of course!) and leave all the crust on the plate. When your mom would ask why you didn’t eat the entire sandwich, you’d say “I did!” You never knew why you didn’t like the … Read more

When you’re going through a PR crisis, your credibility is on the line. We live in an increasingly jaded society. People have been trained to believe the worst, and more times than not, they’re right to do so. After all, where there’s smoke, there’s usually fire, so if you find yourself embroiled in controv… Read more

Ah, the perfect email pitch. If such a thing exists, it’s extremely hard to nail down. And even a “perfect pitch” would need to be altered depending on who you’re sending it to, so it’ll never be the same.

With so much to think about, how do you even begin? Like most things, it’s best to start at the beginning. Wi… Read more