PR Fuel: Press Release News, Resources & Public Relations Tips - Page 57 of 94

One bright and early morning you wake up to a phone full of text messages and missed calls. What in the world happened? Turns out the actor who voices your company’s spokesanimal, Wonky the Wallaby, got in a lot of trouble last night, and the world is in an uproar.

Bleary-eyed, you struggle to formulate a plan… Read more

When getting into the business of pitching PR stories, you’ll eventually come to recognize common responses from journalists. From happy acceptance to disgusted confusion, they will run the gamut. It can also be tough to gauge exactly what they mean. Instead of taking years to discover them, though, ho… Read more

Steve Jobs didn’t just leave behind a legacy of great technology and black sweaters. Another big part of his inspiration, at least in a business sense, was in the world of PR! Apple had some great public relations over the years, and – like so many paradigm-shifting technology over the past 30 years – a lot of … Read more

Social media isn’t just about gathering as many customers as you can, like little prizes. It’s about establishing and maintaining a community. It’s one thing for a zillion people to click “Like” on your company’s page, but if they aren’t buying your products, who cares?

Isn’t it better to have a smaller co… Read more

It’s the age old question: can coupons be used as a public relations tool, or are they firmly in the marketing camp? Business experts have argued about this for ages, and the influence of the Internet hasn’t exactly helped settle the score.

In fact, it’s probably blurred the lines even more. Websites like G… Read more

In ye olden days, press releases were only sent directly to reporters, and if the reporters weren’t interested in your press release, they would never share it with the public and it would never see the light of day. That was it. You had to accept rejection and try, try again.

But that was then and this is now. T… Read more

Online reputation management is essential. Almost everyone is involved in social media these days. Your customers are all over Facebook, Twitter, blogs, review websites, message boards…you name it. And in some cases, they might be talking about your company.

It’s vital that you take a proactive appro… Read more

Hosting events is a great way for your business to engage your clients, connect with prospects, and get your name in the news. Here are 15 different types of events your business could host.

1.     Business dinners – One of the most traditional business events, business dinners can be held for a rang… Read more

People have been declaring the press release dead for a while now, and while I don’t agree with that assessment, I also think it’s time to push the boundaries of what a press release can be. These days, there are social media press releases, press releases with video embedded, and a range of other variations … Read more

Getting noticed. When you boil the public relations field down to its core, “getting noticed” is what’s left in the pot. When you perform even the most basic PR tasks for your company, you do so in the hopes that someone will stand up and say, “I see you!”.

When you’re running a business, this recognition of yo… Read more