Fun fact about me: I had never heard the phrase “throwing someone under the bus” until I was well into my 20s. Somehow that phrase totally escaped me growing up. So naturally I was a little confused – not to mention concerned – when I first encountered it.

In any case, despite my ignorance, it’s a cute if not hor… Read more

Anyone can make a New Year’s resolution. Heck, we all do, though “losing weight” and “finding more time for community service” quickly fades away once February hits.

Instead of resolutions this year, how about some promises to yourself and to your business? You may treat it a little more seriously, and wi… Read more

With the New Year upon us, now is a great time to resolve to improve employee relations – the manner in which your organization’s administration interacts with employees. The better you get at employee relations, the happier your staff will be. The happier your staff, the more productive they will … Read more

What is a Headline?

A headline is a short, compelling line of text set at the top of an article, blog post, press release, or any form of written content. It serves as an introduction to the subject matter. Its purpose is to attract the reader’s attention, communicate the essence of the story, and moti… Read more

Are customers not taking you seriously or flat out ignoring you and your message? Then you may have to change tactics when marketing yourself. There’s a lot of noise and buzz out there so you can’t really blame the general public for feeling lost and confused!

Try these five unconventional ways to adjust yo… Read more

Networking events – place to make good contacts or waste of your time? Honestly, depending on the event and how you approach it, it could be either. But one thing’s for sure. Every event you attend will present you with the same ridiculous cast of characters. Sure they may look a bit different, but the… Read more

One way to get your product noticed is to have bloggers with good followings test and review it. And like anything else, there’s a certain protocol you should follow when pitching the idea to them. Here are 5 ways to go about it:

1. Get personal — Few things will annoy a blogger as much as some obviously gen

Self-promotion … Some people do it naturally. Others despise it. Either way, getting it right is crucial to growing your business. Here are 7 essential tips to get you started on the right foot:

1. Zero in on your target market. This seems obvious, but you’d be surprised how many people get this wrong. Step one

The season of gift giving and receiving is upon us. And while that used to mean running to the tree to see what sort of goodies were waiting for you, times have changed. As a savvy business person with PR on the mind, the holidays present a unique time for connecting with customers and building your brand. Afte… Read more

If you want to take your brand to the next level and really connect with the public, then you need a brand ambassador. Someone to relay your message to your target audience and drive them towards customer loyalty. But how do you go about choosing these spokespeople?

Well, what we often see with larger corpor… Read more