PR Fuel: Press Release News, Resources & Public Relations Tips - Page 54 of 94

Public relations professionals get a bad rap. It seems like I can hardly go a day without coming across a blog post criticizing PR people in one way or another. But why the hate? Are PR pros really these despicable, glorified car salesmen that others try to make them out to be? Or have people developed an unfai… Read more

Some media members have PR people believing they live by the motto: “Don’t call us, we’ll call you.” That’s why you might think that when you don’t get a response on that press release you sent out it must mean that no one is interested. Maybe that is the case, but maybe it’s not. The only way to know for sure is to … Read more

When you want media coverage, what do you do? You probably write a press release, send it out to a carefully culled list of reporters, and follow up with these reporters in hopes of getting your story covered in at least some of your target publications. While this is a popular way to score coverage, it is just … Read more

Exclusive! The very word can send waves of excitement through the most hard-nosed reporter. Something about getting a scoop nobody else has, knowing something nobody else knows, possibly before it blows up and you can claim you were there FIRST – what a rush.< But there’s an unforeseen dark side to giving out an exclusive news story, one you may not have accounted for. While it can excite and titillate the masses, you may end up isolating yourself a little too much. G+

For an example of something “exclusive” gon… Read more

Fluff … it worked nice on those high school research papers when you had to hit a minimum word count, but when it comes to composing marketing materials for your company, you want to do whatever it takes to eliminate the excess. Why? Because it’s easy for your message to get lost among the extra verbiage.

So ho… Read more

In this day and age of instant communication, you think it would be much simpler to get the word about your business to interested parties. But often the opposite is true, and it’s a generally long and detailed process to make people understand how awesome you are.

Why is that? During the early stages of the I… Read more

Whether you are writing press releases, blog posts, or web content, it’s important that you have a decent grasp on some basic rules of punctuation. No one’s asking you to be a grammar god – after all, the days of college term papers are long gone. However, there are certain rules that simply make your w… Read more

Business Writing Basics

When you start a business, your plate gets piled high. Regardless of what industry you fall under, you’re much more than an owner. You handle client interaction, outreach, staffing, accounting … and the list goes on.

One position that many new business owners don’t typically thi… Read more

Though getting a press release printed in the newspaper or a magazine seems like a big project, it’s often an easier task than you think. One of the few things holding you back is the sheer volume of press releases out there competing against yours. How are you supposed to make yourself seen when chances are y… Read more

If you aren’t a professional press release writer, then you may find that composing your releases doesn’t exactly come naturally. In fact, getting all the facts down on paper may leave you with a repetitive list that has you stretching and yawning halfway through. So the question is: how do you keep your ne… Read more