So, you’ve rocked the heck out of your PR internship, but now your internship is coming to an end. Before you walk out the door on your way to never making the company another pot of coffee or taking any more minutes for them at their meetings, there are 5 things you should do.
A media advisory alerts the media, in a concise manner, to upcoming events (like a press conference). Think of it like an invitation that answers only the important questions: Who, What, When, Where, and Why.
When Would You Issue a Media Advisory?
The purpo… Read more
As I’ve already discussed on this blog, many press conferences are unwarranted. The truth is that many of you reading this right now have never hosted a press conference before. And there’s nothing wrong with that. Press conferences are not the backbone of public relations, and in most cases, there are fa… Read more
Whether you’re responding to a company crisis, commenting on a breaking story related to your industry, or remarking about a big merger your company was just involved in, giving a statement to the media is often easier, quicker, and more helpful than writing a traditional press release. Releasing a stat… Read more
Whether you’re a seasoned veteran who has written hundreds of press releases for your business or you’ve just finished sending out your first ever release, another press-related document exists that you might want to know about. It’s called the media advisory and depending on what you’re trying to acco… Read more
The editor’s note in a press release is where you provide additional context, clarification, or supplementary information to help journalists fully understand the context of a press release. It should contain information about the organization(s) involved in the pr… Read more
If you’ve followed this blog for a little while, you know that press release writing is one of the major topics I cover here. It’s a very important topic to me, and I truly believe that becoming a better press release writer can do wonders for your PR efforts.
But I also realize that with all the various tips and … Read more
If you’re a baseball fan, you’ve probably heard a little about the recent suspension of San Francisco Giants outfield Melky Cabrera. For those of you who haven’t been keeping up with the story, let me catch you up to speed. The star player was recently suspended 50 games by Major League Baseball for a positi… Read more
I’ve always been a firm advocate for getting your point across in as few words as possible. Today’s readers are more pressed for time than ever before, and as it relates to PR, reporters are bombarded by pitches all day long, so the faster you can get to the point, the better.
Unfortunately, a lot of writers ha… Read more
There’s really no way around it — most PR internships are tough. You might find yourself spending more time than you’d like changing the ink cartridges in the printers than doing actual high-level PR projects, but with a positive attitude and a good work ethic, you really can get quite a lot out of your PR int… Read more