Okay, I admit it. Most press releases are boring. But why? What makes most press releases suck so bad that no one wants to read them and they end up in the trash? Well, to be honest, it isn’t necessarily the content. You can have the most interesting news in the world, but if you don’t know how to write a bang up rel… Read more
When it comes to press release writing, one of the primary marks of an amateur is sentence complexity. Here’s what normally happens: a small business owner will have a piece of news they think would be great to get out to the press in order to generate a bit of buzz surrounding their company. And since small bu… Read more
If you’ve been attending networking events for an extended period of time, you already know that not all of them are worth your time. A lot of networking events either just aren’t a good fit for you personally or they flat out suck all the way around, offering nothing of value to anyone who attends.
The proble… Read more
You send out a press release. A reporter likes it, so he (or she) decides to check out your website to do a little more digging. However, when the reporter visits your website, he finds it woefully inadequate at providing any useful information. Before you know it, the reporter has dropped your story in favo… Read more
If you run a business, you’re eventually going to find yourself in a situation where you have to deliver bad news. Maybe you have to lay off some employees, or perhaps your company has made a huge mistake that has put you smack dab in the middle of a PR crisis. Whatever the situation, you have to realize that the… Read more
For the longest time, article marketing and online press release distribution have been staples in just about every SEO campaign. These methods were very effective for increasing your search engine presence, getting you more links, driving traffic to your website, and increasing your name recogniti… Read more
No matter how clever and quick on your feet you are, eventually you have to face the dreaded thing that threatens to dismantle every business: the mental block. You could be going through a perfectly solid plan, every step of the way a success, when suddenly you can’t come up with any answers to a certain aspe… Read more
Despite what the Insane Clown Posse claim, scientists have known how magnets work for quite some time. The cool thing about a magnetic field is that it’s technically stronger than the gravitational field. If you hold two magnets in your hand while standing up, the magnetic field keeps them together versu… Read more
You know what they say about best-laid plans – not everything works out for the best, no matter how hard you try. You could literally come up with the best PR idea in the history of the known world, and due to any number of factors, it might still backfire at some point. It’s not necessarily anyone’s fault, time… Read more
I recently came across an article that asked if spelling and grammar mattered in press releases. The author makes the argument that “it doesn’t really matter how it’s written, it’s about what’s in them.” She goes on to say that most of your press release will end up on the cutting room floor anyway when the re… Read more