PR Fuel: Press Release News, Resources & Public Relations Tips - Page 48 of 94

You send out a press release. A reporter likes it, so he (or she) decides to check out your website to do a little more digging. However, when the reporter visits your website, he finds it woefully inadequate at providing any useful information. Before you know it, the reporter has dropped your story in favo… Read more

If you run a business, you’re eventually going to find yourself in a situation where you have to deliver bad news. Maybe you have to lay off some employees, or perhaps your company has made a huge mistake that has put you smack dab in the middle of a PR crisis. Whatever the situation, you have to realize that the… Read more

For the longest time, article marketing and online press release distribution have been staples in just about every SEO campaign. These methods were very effective for increasing your search engine presence, getting you more links, driving traffic to your website, and increasing your name recogniti… Read more

No matter how clever and quick on your feet you are, eventually you have to face the dreaded thing that threatens to dismantle every business: the mental block. You could be going through a perfectly solid plan, every step of the way a success, when suddenly you can’t come up with any answers to a certain aspe… Read more

Despite what the Insane Clown Posse claim, scientists have known how magnets work for quite some time. The cool thing about a magnetic field is that it’s technically stronger than the gravitational field. If you hold two magnets in your hand while standing up, the magnetic field keeps them together versu… Read more

You know what they say about best-laid plans – not everything works out for the best, no matter how hard you try. You could literally come up with the best PR idea in the history of the known world, and due to any number of factors, it might still backfire at some point. It’s not necessarily anyone’s fault, time… Read more

I recently came across an article that asked if spelling and grammar mattered in press releases. The author makes the argument that “it doesn’t really matter how it’s written, it’s about what’s in them.” She goes on to say that most of your press release will end up on the cutting room floor anyway when the re… Read more

Earlier this year, Greg Smith, a Goldman Sachs executive, quit the company and wrote a scathing op-ed in the New York Times as part of his resignation, saying that the firm was using unscrupulous business practices and ripping off its clients. This led to a feeding frenzy and a full on attack against Goldma… Read more

You’ve written a press release, but now what? How are you going to get it seen? While you might be thinking of going the route of using free or low press release services, there are many reasons to avoid this strategy. What about emailing your press release to reporters? Good idea, but chances are that you don… Read more

What’s harder than getting your story picked up by the media? Figuring out what angle to approach it from in the first place! Discovering a truly unique idea can cause a real brain meltdown sometimes, especially if you’ve written tons of them on the same subject. They can really start to run together, and wh… Read more